Brand Tone

inspirational, educational, community-oriented, friendly, approachable, with a sense of excitement and surprise

Brand Values

• •Evangelization
• •Faith Formation
• •Community
• •Quality and Ethical Production
• •Charity

Best Practices

• •Lead with the Mission: Every piece of copy should, in some way, tie back to the core mission of evangelization and faith formation. Whether it's a product description or a social media post, the 'why' behind the brand should be present.
• •Use Inspirational and Encouraging Language: The tone should always be uplifting. Use words that inspire hope, deepen faith, and encourage spiritual growth. Frame the products not just as apparel, but as tools for living a more faith-filled life.
• •Highlight the Community Aspect: Refer to customers as 'members' or part of the 'club.' Use 'we' and 'us' to foster a sense of belonging. Share customer testimonials and photos to build social proof and a sense of a shared journey.
• •Be Educational but Accessible: When explaining the theme of a month's box, provide enough detail to be informative but keep the language clear and easy to understand for a broad audience. The goal is to invite people into the richness of the faith, not to overwhelm them.
• •Emphasize Quality and Values: Consistently mention that the t-shirts are high-quality, ethically made, and that the company is a small, family-run Catholic business. This builds trust and resonates with customers who want to support businesses that align with their values.

Social Perception

The Catholic T-Shirt Club is perceived positively by its customers and the broader online Catholic community. It is seen as a trustworthy and authentic brand that provides a valuable service for those looking to express their faith. Customers appreciate the quality of the products, the curation of the subscription boxes, and the brand's mission-driven approach. The subscription model is generally well-received, with customers enjoying the monthly surprise and the opportunity to build a collection of faith-based apparel. The brand is often recommended as a great gift idea for various religious occasions.

Copy Examples

• •Wear Your Faith, Start a Conversation. Our monthly Catholic T-Shirt box delivers more than just a shirt - it's a way to share your story. Subscribe today and get a free gift with your first box!
• •This month, we're honoring the wisdom of St. Padre Pio with our exclusive t-shirt design. 'Pray, hope, and don't worry.' A simple message with profound meaning. Join the club to get yours! #CatholicTShirtClub #WearYourFaith #PadrePio
• •Get Ready! Your August box is just around the corner. We're exploring the beauty of the Rosary this month with a brand new, exclusive t-shirt design and a set of blessed sacramentals to deepen your prayer life. We can't wait for you to see it!
• •Join the Club! Experience the joy of a monthly box filled with faith, fellowship, and fantastic t-shirts. New themes every month. Cancel anytime.
• •Our St. Joseph the Worker tee is crafted from ultra-soft, breathable cotton for all-day comfort. The vintage-inspired design is a subtle yet powerful reminder to sanctify your daily work. It's more than a shirt; it's a statement of faith.