Brand Tone

Personal, Artistic, and Grounded

Brand Values

• •Craftsmanship
• •Timelessness and Simplicity
• •Nature-Inspired Beauty
• •Personal Connection

Best Practices

• •Lead with the "Why": Always start with the inspiration. Whether it's the Alaskan mountains, a leaf print, or the night sky, root the product in its natural or artistic origin story.
• •Use "I" and "My": Maintain the personal, artist-to-customer voice. Phrases like "My goal is..." or "It brings me joy when..." reinforce the authenticity and handcrafted nature of the brand.
• •Emphasize "Handcrafted" and "Timeless": These words are at the core of the brand's value proposition. Use them consistently in product descriptions, bios, and ads to reinforce quality and lasting style.
• •Incorporate Customer Stories: Leverage the glowing reviews. Use quotes in social media posts or on the website to build social proof and echo the sentimental value that customers find in the jewelry.
• •Keep it Simple and Sincere: The tone is not overly technical or sales-y. The language should remain grounded, clear, and warm, mirroring the simple, elegant design of the jewelry itself. Avoid corporate jargon and maintain an approachable, sincere voice.

Social Perception

The brand is perceived as providing high-quality and durable jewelry with beautiful and unique designs. Customers associate the pieces with sentimental value, often purchasing them for meaningful gifts or as cherished souvenirs. There's also a strong positive association with Catherine Stewart herself as an excellent artist and silversmith.

Copy Examples

• •Carry the wild spirit of Alaska with you. Our Mountain & Waves earrings are handcrafted in our Anchorage studio, where the mountains meet the sea. Each pair is a reminder of nature's simple, timeless beauty. Tap to make them your new everyday favorite.
• •Jewelry with a story. Discover handcrafted silver pieces inspired by the Alaskan wilderness. Simple, beautiful, and made to be loved for a lifetime.
• •From My Hands to Yours: The Art of Silver. Explore nature-inspired jewelry, handcrafted in Alaska.
• •More than just a shape, this heart is forged in sterling silver with a spirit of love and adventure. Inspired by the vast, open heart of Alaska, it's designed to be a simple, comfortable piece you'll never want to take off. A perfect, timeless gift for someone special, or a reminder to carry a little love with you, always.
• •A little piece of Alaska, just for you ✨