Brand Tone

Expert & Knowledgeable, Supportive & Encouraging, Results-Oriented & Strategic, Clear & Accessible, Professional & Responsive

Brand Values

• •Student Success & Achievement
• •Expertise & Quality Instruction
• •Personalized Support
• •Efficiency & Effectiveness
• •Accessibility

Best Practices

• •Always Prioritize Student Outcomes: Frame benefits around achieving top grades, getting into desired universities, and building confidence. Use language that speaks to their aspirations and alleviates their anxieties.
• •Maintain a Balance of Professionalism and Approachability: While showcasing expertise and qualifications, ensure the language remains encouraging, clear, and supportive. Avoid overly academic or jargon-filled text where simpler terms suffice.
• •Emphasize Clarity and Simplicity: Reflect the teaching style in the copy. If the tutoring makes complex topics easy, the website and promotional materials should also be easy to understand and navigate.
• •Show, Don't Just Tell, Expertise: Use specific examples of success (like grade improvements, testimonials) and clearly explain the methodology (e.g., focus on exam technique, essay structuring, personalized plans).
• •Be Consistent Across All Platforms: Whether it's the website, Instagram, email, or any downloadable resource, the core messages of expertise, support, and results-orientation should shine through consistently. Use similar language and calls to action where appropriate.

Social Perception

Highly Effective, Reliable & Trustworthy, Specialized Expert, Motivational

Copy Examples

• •Headline: Unlock Your A* in A-Level Business. Expert exam technique and clear, focused tuition to help you ace your exams and reach your first-choice university.
• •Instagram Post: Struggling with A-Level Business concepts? I break down complex topics into easy-to-understand lessons, giving you the clarity and confidence you need. Let's turn those tricky subjects into your strongest points! DM for a free 15-min chat. #ALevelBusiness #BusinessTutor #ExamSuccess
• •Website Snippet (About): With over 6000 hours of dedicated A-Level Business tuition and a First Class Law degree from Durham University, I provide strategic, results-driven support. My passion is helping students like you master exam techniques and achieve the top grades you deserve.
• •Email Subject Line: Your Path to A-Level Business Success Starts Here | Catherine Robinson Tuition
• •Testimonial Lead-in: From 'struggling' to 'A-grade confidence'. Hear how [Student's Name] transformed their A-Level Business results with our targeted tuition. [Link to testimonial]