Brand Tone

warm, whimsical, and artistic

Brand Values

• •Love for Animals and Nature
• •Creativity and Artistic Skill
• •Joy and Wonder
• •Quality and Craftsmanship
• •Connection and Engagement
• •Nurturing Creativity in Others

Best Practices

• •Embrace Whimsy and Warmth: Use language that is gentle, positive, and evokes a sense of delight and wonder. Words like "magical," "charming," "heartwarming," "playful," and "enchanting" align well.
• •Highlight the Artistic Process: Share glimpses into the creation of the artwork. Mentioning techniques (like watercolor or screen printing) or the inspiration behind a piece can add depth and connect with the value of creativity and craftsmanship.
• •Focus on Animals with Affection: When describing animal characters or designs, use endearing terms and highlight their unique personalities and expressive qualities, reflecting Catherine's love for animals.
• •Maintain a Personal and Approachable Voice: Especially in social media and newsletters, write as Catherine would speak – friendly, open, and genuinely enthusiastic about her work and connecting with her audience.
• •Ensure Visual Consistency: While not strictly copywriting, the visual elements (photos of products, artwork, and Catherine herself) should always complement the warm, artistic, and nature-focused tone of the written content. The copy should feel like a natural extension of the visuals.

Social Perception

Catherine Rayner is widely perceived as a highly talented and beloved children's author and illustrator. She is respected for her artistic skill, her ability to capture the essence of animals, and for creating heartwarming and engaging stories. Customers appreciate the beauty and quality of her work, often describing her illustrations as "magical," "stunning," and "adorable." Her books are seen as perfect for young children, teaching gentle lessons about emotions, friendship, and the natural world. She is also seen as approachable and generous in sharing her creative process. There's a strong positive sentiment around her support for charities and local book festivals. Her numerous awards, including the Kate Greenaway Medal, solidify her reputation as a leading figure in children's literature.

Copy Examples

• •Instagram Post (promoting a new print): "Step into a world of wonder with our newest arrival! 🐾 This limited edition print captures the playful spirit of [Animal Name], brought to life with Catherine Rayner's signature warmth and artistry. Perfect for adding a touch of magic to any room. Link in bio to bring yours home! #CatherineRaynerArt #AnimalIllustration #NurseryDecor #WhimsicalArt"
• •Website Banner (for babywear): "Wrap your little one in love and art. Discover Catherine Rayner's enchanting babywear collection, featuring a menagerie of adorable animal friends. Soft, beautiful, and made to cherish. [Shop Now]"
• •Facebook Ad (for a bestselling book): "Looking for a story that will warm your heart and spark your child's imagination? ✨ Dive into the award-winning world of Catherine Rayner's '[Book Title]'. A tale of friendship, courage, and the beauty of nature, beautifully told and illustrated. Order your signed copy today! #ChildrensBooks #Storytime #CatherineRayner #AwardWinningAuthor"
• •Email Newsletter Snippet (announcing a workshop): "Unlock your creativity! 🎨 Join Catherine Rayner for an inspiring online illustration workshop. Learn her techniques for capturing animal expressions and bringing characters to life. Spaces are limited – book your spot and let your imagination take flight! [Learn More & Register]"
• •Product Description (for a greetings card): "Send a heartfelt message with this charming greetings card, featuring [Animal Name] from the beloved illustrations of Catherine Rayner. Printed on high-quality, sustainable card, it’s a little piece of art perfect for any occasion. Blank inside for your own special words. #GreetingCard #CatherineRaynerIllustration #EcoFriendlyCard"