Brand Tone

Authentic, Passionate, and Educational.

Brand Values

• •Nature Conservation
• •Authenticity
• •Quality

Best Practices

• •Lead with Passion: Always start from a place of genuine love and respect for nature. Let this passion infuse every caption, description, and interaction.
• •Tell the Story: Don't just show the art; share the story behind it. Where did the inspiration come from? What was the moment of encounter with the animal or plant? This builds a deeper connection with the audience.
• •Educate and Inspire: Weave in educational tidbits about the flora and fauna depicted. This reinforces the brand's value of conservation and positions the artist as a knowledgeable source.
• •Use "I" and "My": Maintain a personal voice. Phrases like "In my studio," "I was inspired by," and "My hope is" reinforce the authentic, artist-led nature of the brand.
• •Emphasize Quality and Local Roots: Consistently mention the quality of the materials (e.g., "fine art print," "high-quality paper") and the local aspect of production (e.g., "printed in Quebec") to appeal to customers who value craftsmanship and supporting local artists.

Social Perception

Respected, Talented, and Engaging.

Copy Examples

• •Meet the White-throated Sparrow. I was inspired by the resilient beauty of this little bird, a frequent visitor to my garden here in Upton. Each brushstroke is a tribute to the wild creatures that enrich our lives. My hope is that this piece brings a little piece of Quebec's nature into your home and reminds us of the delicate beauty we must protect. #CatherinePlanteArt #QuebecWildlife #NatureInspired
• •Did you know that the Boreal Chickadee can lower its body temperature at night to conserve energy? Discover more fascinating facts with our new educational poster, 'Birds of Quebec.' Beautifully illustrated and printed locally, it's the perfect way to inspire a love for nature in all ages. Shop now and bring the wonder of the wild indoors. #LearnWithArt #NatureEducation #QuebecBirds
• •This fine art print captures the quiet majesty of a red fox, rendered in delicate, realistic detail with acrylic inks. Inspired by an encounter during a walk along the Noire River, this piece seeks to convey the fragile balance of our ecosystem. Each print is a reminder of the wild beauty that surrounds us and the importance of its preservation. #FoxIllustration #WildlifeArt #ConservationArt
• •Connect with nature on a deeper level. Join my upcoming 'Introduction to Botanical Illustration' workshop. I'll share my techniques for capturing the delicate details of our local flora, using my favorite inks and papers. Together, let's translate our love for the natural world onto paper. Limited spots available – reserve yours and let's create! #ArtWorkshop #BotanicalIllustration #CreativeNature
• •Give the gift of nature this holiday season. From delicate greeting cards to stunning original paintings, each piece from Catherine Plante art is a celebration of Quebec's wild heart. Crafted with passion and a deep respect for the environment, it's a gift that speaks to the soul. #GiftOfArt #NatureLovers #ShopLocal