Brand Tone

empowering, sophisticated, playful, positive, and confident, aiming to inspire self-love and confidence through style

Brand Values

• •Authenticity
• •Empowerment
• •Confidence
• •Simplicity and Fun
• •Expertise and Experience

Best Practices

• •Lead with Empowerment: Every piece of copy should aim to uplift and inspire the reader, reinforcing the idea that style is a tool for self-expression and confidence.
• •Maintain a Personal and Relatable Voice: Use "I" and "you" to create a direct connection with the audience. Share personal anecdotes and style tips as if you were talking to a friend.
• •Incorporate Playfulness: Use exclamation points, emojis, and energetic language where appropriate to convey a sense of fun and passion for style.
• •Emphasize Authenticity: Continuously circle back to the core message that style is about being the best version of oneself, not chasing fleeting trends.
• •Showcase Expertise Subtly: While the tone is friendly, the copy should still reflect Catherine's extensive experience. Mentioning years in the industry, number of events planned, or offering highly specific, expert tips reinforces credibility without sounding arrogant.

Social Perception

largely positive, with clients and collaborators often describing her as a professional with great fashion sense, grace, and an ability to make them feel comfortable. She is seen as a 'true StyleMaker' who excels at her craft. While some isolated negative reviews exist regarding wedding planning communication, many others praise her for these same skills. Her social media engagement shows a community of followers who look to her for style inspiration and advice.

Copy Examples

• •Your closet should be a source of inspiration, not stress. Let's work together to curate a collection of clothes you truly love and that make you feel like the best version of YOU. Ready to transform your wardrobe and your confidence? DM me to book a closet edit! #CBStyleMaker #ClosetEdit #WearableWardrobe #StyleYourLife
• •Creating Extraordinary Celebrations. With over 20 years of experience, we bring a playful elegance and meticulous attention to detail to your special day. Let's make your wedding unforgettable. #CBSLifestylist #WeddingPlanner #LuxuryWeddings
• •Unlock your inner confidence! My Fashion Empowerment Workshop is designed to help you discover the power of personal style. Learn how to dress in a way that truly reflects your authentic self. It's more than just clothes; it's about self-love. Click the link to join us! #Empowerment #PersonalStyle #Confidence
• •Don't just wear clothes, create an outfit! A scarf, a belt, or a great jacket can make all the difference. What's your go-to third piece? #PersonalStylist
• •Why 'Comfort is the New Chic' and How to Master the Art of Effortless Style. Gone are the days when style required sacrificing comfort. Today, the most fashionable people are those who look and feel good in what they're wearing. Let's explore how you can embrace this trend and build a wardrobe that is both stylish and comfortable. #ComfortIsKey #EffortlessStyle