Brand Tone

Dependable, Innovative, Safety-Conscious, User-Friendly & Practical, Slightly Formal but Accessible

Brand Values

• •Quality & Reliability
• •Innovation
• •Safety
• •Customer Focus
• •Environmental Consideration
• •Accessibility/Value

Best Practices

• •Prioritize Safety and Reliability: Always weave in the benefits of safety and product dependability. Use phrases that inspire confidence, like "ride with assurance," "dependable performance," "built to endure."
• •Highlight Technological Advancement (Clearly): Mention innovative features (e.g., Opticube™, specific Lumen outputs, wireless tech) but explain their tangible benefits to the user (e.g., "brighter, wider beam for better visibility," "hassle-free setup"). Avoid overly technical jargon without explanation.
• •Maintain a Tone of Understated Authority: Cateye has a long, respected history. The copy should reflect this by being knowledgeable and confident, without being arrogant or overly boastful. Focus on facts and proven performance.
• •Emphasize Ease of Use: Many customers appreciate Cateye for its user-friendly design. Copy should reflect this simplicity and practicality, ensuring product descriptions are clear, concise, and focus on how easily the product integrates into the cycling experience.
• •Be Consistent Across All Platforms: Ensure the core messages of quality, innovation, safety, and reliability are present whether it's a website product description, a social media post, or an email newsletter. Use consistent terminology and brand voice.

Social Perception

Positive Reputation, Go-To for Lights and Basic Computers, Good Value, Innovative Heritage, Durable, Customer Service

Copy Examples

• •Headline: Illuminate Your Ride with Confidence. Trust Cateye. Body: For over 60 years, Cateye has pioneered Japanese innovation in cycling safety. Our advanced LED lights and precision computers are built for reliability, so you can focus on the road ahead, day or night. Ride Smarter, Ride Safer.
• •Headline: Don't Just Be Seen. Be Unmistakable. Body: Cateye's industry-leading Opticube™ lens technology and powerful LEDs cut through the gloom, ensuring 360° visibility. Because your safety is our priority, on every street, every trail, every time.
• •Headline: Decades of Innovation. Miles of Reliability. Body: From the world's first flashing bike light to today's smart cycling computers, Cateye continues to lead. Experience the quality and precision that millions of cyclists worldwide depend on. Effortless to use, built to last.
• •Headline: Your Journey, Clearly Tracked. Your Safety, Clearly Prioritized. Body: Cateye cycling computers offer intuitive, easy-to-read displays and the accuracy you need to push your limits. Paired with our legendary lights, you get a complete system for a confident and secure ride.
• •Headline: Cateye: Engineered for Every Cyclist. Trusted for Every Ride. Body: Whether you're commuting to work, training for your next event, or enjoying a weekend adventure, our range of lights and computers deliver robust performance and peace of mind. Quality you can trust, innovation that keeps you moving.