Brand Tone

Enthusiastic, trendy, friendly, playful, and aspirational.

Brand Values

• •Style and Quality
• •Customer Empowerment
• •Individuality
• •Customer Service Excellence
• •Inclusivity

Best Practices

• •Highlight key trends in women's fashion.
• •Use an enthusiastic and aspirational tone, focusing on empowerment and confidence.
• •Incorporate playful and engaging elements, especially on social media.
• •Maintain consistency in tone across all platforms, while adapting the style to fit the medium.
• •Emphasize excellent customer service and a friendly, approachable attitude in all communications.

Social Perception

Trendy by Luna is perceived as an emerging brand dedicated to empowering women through accessible style and excellent customer service. It is fashion-forward, customer-focused, and committed to quality.

Copy Examples

• •"Dress to impress and turn heads with our latest mini dress collection!"
• •"Discover the freshest styles and stay ahead of the fashion curve at Trendy by Luna."
• •"Empowering every woman to embrace her unique style with our curated collections."
• •"Light up your life with our vibrant beachwear – the ultimate destination for summer fashion!"
• •"Upgrade your routine with our versatile fashion pieces, designed to make you feel confident and fabulous."