Brand Tone

Nostalgic, Community-Oriented, and Appreciative

Brand Values

• •Community Pride & Connection
• •Artistic Craftsmanship & Quality
• •Nostalgia & Heritage
• •Customer Focus & Responsiveness
• •Innovation

Best Practices

• •Emphasize "Community" and "Iconic" Language: Consistently use words that evoke a sense of place, shared history, and local pride (e.g., "cherish," "hometown," "landmark," "beloved," "legacy," "iconic").
• •Share Customer Stories and Testimonials: Actively feature customer photos and positive reviews that highlight their connection to the signs and their communities. This reinforces authenticity and the brand's community focus. Phrases like "Customer feedback like this is exactly why we created this community sign project" showcase this.
• •Maintain a Warm, Approachable, and Slightly Nostalgic Voice: Write as if you're sharing a fond memory or a local secret. Keep the language accessible, friendly, and infused with genuine appreciation for the subject matter and the customer.
• •Highlight Craftsmanship and Quality with an Artistic Touch: When describing products, go beyond technical specs. Use words that convey artistry, care, and the unique aesthetic appeal (e.g., "handcrafted," "meticulously designed," "vibrant glow," "true art piece").
• •Be Genuine in Community Engagement: When discussing give-back programs or local partnerships, ensure the tone is sincere and reflects a true commitment rather than a marketing tactic. Authenticity in these communications is key to maintaining trust and the community-oriented perception.

Social Perception

Positive Customer Experiences, Community Appreciation, Unique & Creative Products, Reliable & Trustworthy

Copy Examples

• •Headline: Bring Home a Piece of [Community Name] History. Body: Remember that iconic glow? Now, the beloved [Community Name] sign can light up your space. Our handcrafted LED replica captures the heart of our town, for your home. A perfect way to cherish those local vibes.
• •Headline: Your Favorite Landmark, Reimagined in Light. Body: From Ocean Beach to North Park, we're passionate about preserving the glow of our neighborhoods. Category6LED signs are more than just lights; they're a tribute to the places we love. Find your community's icon.
• •Headline: The Perfect Gift for the Local at Heart. Body: Searching for something truly special? Give the gift of nostalgia with a stunning LED replica of their favorite hometown sign. Handcrafted with care, built to last, and guaranteed to spark a smile. Superb customer service ensures a great experience.
• •Headline: Light Up Your Life with Local Pride. Body: Our LED signs don't just illuminate rooms; they celebrate stories, memories, and the unique spirit of places like Coronado and Solana Beach. Crafted with energy-efficient LEDs, they're a bright nod to the classics we all adore.
• •Headline: More Than a Sign, It's a Statement. Body: Each Category6LED piece is a meticulously crafted work of art, bringing vibrant warmth and iconic charm to your home or office. We love our customers, communities, and products – and it shows in every sign we create.