Brand Tone

Whimsical, Artistic, Warm, Inspiring, Accessible

Brand Values

• •Creativity & Artistry
• •Family & Inspiration
• •Quality
• •Collaboration
• •Joy & Whimsy
• •Versatility

Best Practices

• •Embrace Whimsical Language: Use words that evoke charm, playfulness, and imagination (e.g., "magical," "dreamy," "enchanting," "whisper tales," "little haven").
• •Highlight the "Hand-Illustrated" Aspect: Regularly remind the audience of the artistic, human touch behind the designs. This reinforces the value of originality and craftsmanship.
• •Maintain a Warm, Personal Connection: Use friendly greetings ("Hi friend!," "Hello, creative soul!"), share snippets of the founder's inspiration or process, and foster a sense of community.
• •Focus on Aspiration and Joy: Frame products not just as items, but as ways to bring beauty, joy, and creativity into customers' lives and homes ("create a magical little haven," "brighten your world").
• •Ensure Visual-Verbal Harmony: The copy should always complement the visual style of the designs – if the art is colorful and whimsical, the language should mirror that feeling. Ensure consistency across all platforms, from website to social media captions.

Social Perception

Highly Regarded for Design Quality, Loved by Crafters & DIY Enthusiasts, Associated with Children's Decor & Whimsical Themes, Seen as a Go-To for Unique Surface Patterns, Positive Customer Experience

Copy Examples

• •Sweet dreams are made of these! ✨ Our newest collection of hand-illustrated nursery prints has arrived, blooming with gentle woodland creatures and dreamy pastels. Perfect for creating a magical little haven for your littlest love. Tap the link in bio to explore the wonder! #CateandRainn #NurseryDecor #KidsRoomInspo #HandIllustratedArt #NewCollection
• •Unleash your creativity! 🧵✂️ Our whimsical fabric designs, lovingly hand-painted by Bethany, are ready to bring your next project to life. From playful animals to enchanting florals, find the perfect CateandRainn pattern to tell your unique story. Shop our latest fabric collections now! #CateandRainnFabric #SurfacePatternDesign #DIYCrafts #SewingLove #CreativeJourney
• •Let your walls whisper tales of enchanted forests and sun-drenched meadows. Our 'Wildwood' wallpaper, born from original watercolor illustrations, transforms any room into an artistic sanctuary. Easy to apply and even easier to adore. Bring the CateandRainn magic home. #WallDecor #HomeStyling #ArtisticInteriors #CateandRainnHome #PatternLove
• •Hello, creative soul! 👋 This month at Cate & Rainn, we're celebrating the little joys that spark big inspiration – a child's giggle, the first bloom of spring, a quiet moment with a sketchbook. Discover designs born from these very moments and find something special to brighten your world. Plus, a little peek at what Bethany’s been painting in the studio! #CateandRainn #CreativeInspiration #BehindTheDesigns #ArtisticLiving
• •Craft a touch of handmade charm! ✨ Our 'Montana Bloom' printable art isn't just for frames. Imagine it decoupaged onto a keepsake box or as the centerpiece of a beautiful greeting card. Let your imagination flourish with CateandRainn designs! #DIYHomeDecor #PrintableArt #CraftIdeas #CateandRainnDIY #FloralArt