Brand Tone

Playful & Humorous, Inclusive & Supportive, Uplifting & Joyful, Personal & Handmade, Bold & Colourful, Approachable & Friendly

Brand Values

• •Joy & Positivity
• •Inclusivity & Representation
• •Creativity & Originality
• •Authenticity
• •Resilience & Empowerment
• •Sustainability (emerging)
• •Self-expression

Best Practices

• •Embrace Imperfection and Authenticity: Given the handmade nature and personal story, the copy should feel genuine and not overly corporate. Share the 'why' behind products occasionally.
• •Inject Humour and Playfulness (Appropriately): Use puns, witty observations, and a lighthearted tone where suitable, especially for products designed to be funny. However, balance this with sincerity for more sentimental items or when discussing community support.
• •Be Boldly Inclusive: Consistently use inclusive language. When highlighting LGBTQ+ products, do so with pride and celebration, reinforcing this core value.
• •Highlight the 'Handmade' & 'Founder-Designed' Aspect: Remind customers of the personal touch and creativity involved. This differentiates Katchee from mass-produced competitors and reinforces the value of originality.
• •Use Engaging Questions and Calls to Action: Encourage interaction by asking questions in social media captions and emails. Ensure CTAs are clear but also reflect the brand's joyful and approachable personality (e.g., 'Grab your dose of joy!' instead of just 'Shop').

Social Perception

Positive within its Niche, Supportive of LGBTQ+ Community, Seen as Unique & Creative, Empathetic & Relatable

Copy Examples

• •Instagram Post (New Badge Collection): Say it loud, say it proud, or just say it with a wink! 😉 Our new collection of handcrafted badges is here to add a pop of personality (and maybe a little bit of sass) to your fave jacket or bag. Designed by Kieran, made with love and a sprinkle of rainbow. ✨ Which one screams 'you'? #KatcheeGifts #HandmadeWithPride #FunnyBadges #LGBTQAccessories #ExpressYourself #ShopSmallUK
• •Product Description (Greeting Card): Forget boring cards! Send a giggle, a virtual hug, or a 'thinking of you' that actually sounds like you. Our '[Punny Card Name]' card is perfect for [Occasion] or just because. Designed and printed in the UK on eco-friendly paper because we love the planet almost as much as we love a good pun. Nachhaltigkeit #KatcheeCards #PunnyGreetings #JoyfulGifting #MadeInManchester #LGBTQFriendly
• •Email Newsletter Snippet (Promoting Pride Collection): Wave your flag, wear your colours, and celebrate YOU! 🏳️‍🌈🏳️‍⚧️ Our expanded Pride Collection is bursting with joyful goodies, from vibrant pins to statement-making stickers. Every piece is designed with love by our founder, Kieran, to help you show your pride all year round. Plus, you're supporting a small, LGBTQ+ run business! #PrideEveryday #KatcheePride #LoveIsLove #SupportSmallBiz #LGBTQOwned
• •Website Banner (General): Katchee Gifts: Bringing a little more joy (and a lot more sass) to the world, one handmade gift at a time. Quirky, colourful, and proudly inclusive. [Shop Now Button]
• •Facebook Ad (Targeting those interested in unique gifts & LGBTQ+ topics): Tired of the same old gifts? 🤔 Katchee Gifts offers unique, handmade accessories and stationery that are bold, colourful, and full of personality! Perfect for treating yourself or making someone smile. 😊 We're all about spreading joy and supporting the LGBTQ+ community. Shop our collection today! #UniqueGifts #HandmadeUK #KatcheeGifts #LGBTQSupport #QuirkyFinds #JoyfulGiving