Brand Tone

friendly, helpful, and customer-focused

Brand Values

• •Freshness and Quality
• •Convenience
• •Customer Service
• •Affordability/Value
• •Transparency

Best Practices

• •Prioritize Freshness & Speed: Always highlight the "port to home in <12 hours" promise and the freshness of the seafood in your messaging.
• •Be Approachable and Helpful: Use direct, friendly language. Encourage questions and make it easy for customers to contact you (e.g., prominently display WhatsApp number).
• •Focus on Convenience: Emphasize time-saving aspects like pre-cleaned fish and next-day delivery.
• •Showcase Quality & Transparency: Be clear about product origins (wild-caught, farmed), preparation (cleaned, gutted), and any frozen items. This builds trust.
• •Maintain a Customer-Centric Voice: Address customer needs and potential concerns directly in your copy (e.g., "What if I'm not home for delivery?"). Frame benefits around how they make the customer's life easier or better.

Social Perception

Customers generally perceive "Catch of the Day SG" positively, valuing the freshness of the seafood and the reliability of the delivery. The presence of customer reviews on their website further indicates an openness to feedback. Their inclusion in lists of "Best Fresh Seafood Delivery Services In Singapore" reinforces this positive perception. They are seen as a provider of quality seafood at affordable prices.

Copy Examples

• •Tired of guessing what's fresh? We bring the ocean's best straight from the port to your doorstep in under 12 hours. Dinner solved!
• •Your family deserves the freshest catch! Our seafood is cleaned and prepped, so you can spend less time in the kitchen and more time enjoying delicious, healthy meals.
• •Got a question about your order or need a recommendation? Just WhatsApp us! We're always happy to help you choose the perfect seafood for your next meal.
• •From succulent prawns to premium fish fillets, experience the taste of quality seafood, delivered with care. Check out today's specials!
• •Planning a feast? Our seafood bundles offer great value and variety, making it easy to please everyone at the table. Freshness guaranteed!