Brand Tone

Authentic & Passionate, Edgy & Adventurous, Confident & Bold, Quality-Conscious & Meticulous

Brand Values

• •Craftsmanship
• •Quality
• •Individuality & Style
• •Innovation & Dynamism
• •Heritage
• •Sustainability & Ethical Production

Best Practices

• •Embrace the "Life is too short to take a nap" ethos: Infuse copy with a sense of energy, proactivity, and a touch of daring. Avoid passive language.
• •Highlight Craftsmanship and Heritage: Consistently reference the Portuguese origin, the handcrafted nature, and the quality of materials (especially leather). Use terms like "artisanal," "meticulous," "hand-dyed."
• •Balance Vintage with Edge: Ensure the language reflects the "Vintage but fresh, Contemporary but Edgy" signature. Use evocative words that suggest both timeless quality and modern attitude.
• •Speak with Authenticity and Passion: Let the genuine care for the product and its creation shine through. Avoid overly corporate or generic phrasing.
• •Inspire Individuality and Confidence: Frame the boots not just as footwear, but as a means of expressing personal style and stepping confidently into the world. Use empowering and aspirational language.

Social Perception

Positive for Quality and Style, Appreciation for Craftsmanship, Fashion-Forward, Niche but Respected

Copy Examples

• •Headline: Don't Just Walk. Make a Statement. Body: Life's too short for boring boots. Catarina Martins: Handcrafted in Portugal, designed for the bold. Feel the difference of meticulously chosen leathers and a spirit that never sleeps. #CatarinaMartins #HandcraftedRebellion
• •Headline: Vintage Soul, Modern Edge. Body: Each pair of Catarina Martins boots is a testament to timeless craft, reborn with a contemporary fire. Dare to be different. Discover your edge. #VintageFresh #EdgyContemporary
• •Headline: Crafted with Passion, Worn with Purpose. Body: From the heart of Oporto, our artisans pour generations of skill into every stitch. These aren't just boots; they're a story of heritage and an invitation to adventure. #MadeInPortugal #ArtisanFootwear
• •Headline: "Life is too short to take a nap." - Our Philosophy, Your Anthem. Body: Embrace the energy. Chase the horizon. Our boots are built for those who live fully, with an eye for detail and a thirst for what's next. Step into your story with Catarina Martins. #LifeIsTooShort #DynamicStyle
• •Headline: Beyond a Boot: It's an Attitude. Body: The unmistakable feel of hand-dyed leather. The confidence of a unique design. Catarina Martins boots aren't just made; they're crafted to empower your every step. Own your journey. #CatarinaMartinsAttitude #BootSeason