Brand Tone

Nurturing, Empathetic, Playful, Supportive, and Simple

Brand Values

• •Emotional Well-being
• •Child-Centricity
• •Support & Aid
• •Imagination & Play
• •Accessibility

Best Practices

• •Embrace Empathy: Always write from a place of understanding the emotional challenges children and their caregivers face. Use words that convey support and reassurance.
• •Keep it Simple and Child-Friendly (even when addressing adults): Use clear, straightforward language. If the products are for children, the descriptions should be easily understood by parents and engaging if read by children.
• •Inject Playfulness: Where appropriate, use lighthearted language, imaginative descriptions, and a sense of fun, reflecting the positive side of emotional exploration and the nature of the toys.
• •Focus on Solutions and Benefits: Clearly articulate how the products help (e.g., "helps to calm," "improves focus," "offers comfort") rather than just listing features.
• •Be Authentic and Gentle: Avoid overly clinical or prescriptive language. The tone should feel like a supportive friend or a gentle guide, aligning with the caring nature of "La Boutique des Emotions."

Social Perception

Helpful Resource for Parents/Educators, Connected to a Beloved Children's Concept, Mixed Product Experience, Primarily French-Speaking Audience

Copy Examples

• •Unlock a World of Calm: Twirl, Pop, and Focus with Our New Emotion Explorer Fidget!
• •Feeling a bit overwhelmed today? 😟 Our little emotion helpers are here to bring a smile and a moment of peace. Perfect for tiny hands and big feelings! #EmotionalWellbeing #KidsSupport #Jolimood
• •Squish away the worries! Our friendly stress ball is designed to help little ones gently manage big emotions, providing a soft, calming focus whenever they need it.
• •Help Your Child Navigate Their Emotions with Tools from La Boutique des Emotions
• •Inspired by the belief that every child deserves to understand and manage their feelings, La Boutique des Emotions offers a curated collection of tools designed to comfort, calm, and empower. We're here to help make the journey through emotions a little smoother and a lot more playful.