Brand Tone

Playful & Fun, Friendly & Approachable, Nostalgic & Retro, Authentic & Passionate, Conscious & Responsible

Brand Values

• •Joy & Adventure: Encouraging kids to explore, play, and experience the joy of the ocean.
• •Family & Togetherness: Creating products that facilitate family time and memory-making.
• •Sustainability & Environmental Responsibility: Commitment to using eco-friendly materials and promoting a love for nature.
• •Quality & Durability: Providing well-made products that can withstand active use.
• •Style & Self-Expression: Offering unique, retro-inspired designs that allow kids (and adults) to express their personality.
• •Sun Safety: Prioritizing protection from the sun for children.

Best Practices

• •Embrace Playful Language: Use fun, energetic, and positive words. Incorporate surf slang (grom, stoked, rad) where appropriate and natural, but don't overdo it to the point of being exclusionary. Think "beach bonfire chat" rather than "corporate memo."
• •Keep it Visually Inspired: Let the vibrant, retro aesthetic of the products and lifestyle imagery influence your words. Use descriptive language that evokes sunny days, ocean breezes, and carefree fun.
• •Highlight Core Values Consistently: Weave in mentions of sustainability, sun safety, quality, and family fun naturally within product descriptions, social media posts, and ads. This reinforces what the brand stands for.
• •Engage Authentically: When responding to comments or messages, maintain the friendly, approachable, and enthusiastic tone. Personalize responses where possible and show genuine appreciation for your community.
• •Stay True to the Retro Vibe (but keep it fresh): While nostalgia is a key element, ensure the language still feels current and relatable. Balance the retro nods with a modern understanding of your audience's needs (e.g., eco-consciousness, sun protection). Avoid outdated slang that might not resonate.

Social Perception

Positive, Trendy & Niche, Trustworthy, Community-Oriented, Aspirational but Accessible

Copy Examples

• •☀️ Get ready to make some waves! 🌊 Our new collection of retro-rad swimwear has just dropped! Think sun-soaked adventures, endless giggles, and the raddest groms on the beach. Made with love and eco-friendly fabrics, because we care about our oceans as much as your little surfer's style. Dive in! #SeaestaSurf #NewCollection #RetroSwim #SustainableKidsFashion #GromLife
• •Remember those endless summer days? ✨ Give your kids the same sun-safe, super-comfy, and seriously cool style with Seaesta Surf! Our retro-inspired swimwear is built for adventure and made from recycled materials. Less worry, more splash! Shop now and get ready for a summer of smiles. [Link to website] #KidsSwimwear #EcoFriendly #BeachDays #FamilyFun #SeaestaSurfStyle
• •The 'Endless Summer' Boardshorts: Fuel their biggest adventures! These aren't just any boardies; they're a ticket to epic sandcastles, first waves, and sun-drenched memories. Featuring our signature retro stripes, UPF 50+ sun protection, and quick-drying fabric made from recycled bottles. Rad style, responsible choice. Let the good times roll! 🤙
• •Catch a Wave (of Savings!) 🌊 Our Summer Splash Sale is ON! Hey Surf Tribe! Ready to stock up on sunshine-ready gear? Our Summer Splash Sale is here, packed with vibrant, eco-conscious swimwear and apparel for your little groms (and maybe a treat for you too!). Don't miss out on these good vibes and even better prices.
• •Weekend mood: activated! 🤘 Little [Name] shredding in our [Product Name] rashguard. Keeping it stylish, sun-safe, and stoked! What are your beach plans? #SeaestaSurf #TinyShredder #BeachVibes #KidsWhoSurf #EcoCool