Brand Tone

Playful & Fun, Nostalgic & Retro, Friendly & Approachable, Caring & Responsible, Authentic & Genuine

Brand Values

• •Sustainability & Eco-consciousness
• •Family & Togetherness
• •Fun & Adventure
• •Quality & Durability
• •Sun Safety
• •Individuality & Style
• •Community

Best Practices

• •Embrace Playful Language: Use fun, lighthearted words and a generally optimistic tone. Don't be afraid of a well-placed emoji or a bit of surf slang (like "groms," "rad," "🤙") where appropriate, especially on social media.
• •Weave in Nostalgia: Reference the carefree spirit of past summers or vintage aesthetics. Words like "retro," "vintage-inspired," "classic," and "timeless" can reinforce this.
• •Highlight Core Values Consistently: Regularly mention sustainability (e.g., "made from recycled bottles," "eco-conscious choice"), sun safety (UPF 50+), and the family aspect in product descriptions, social posts, and email marketing.
• •Speak Directly to Your Audience (Parents, but with Kids in Mind): Use "you" and "your kids" to create a direct connection. While parents are the buyers, the copy should reflect the joy and comfort the products bring to children.
• •Keep it Authentic and Relatable: Share UGC, tell stories (even short ones), and focus on the real-life moments and adventures the swimwear enables. Avoid overly corporate or stiff language. The tone should feel like a friendly recommendation from one parent to another.

Social Perception

Seaesta Surf is perceived as a high-quality, stylish, and trustworthy brand for children's (and matching adult) swimwear. Customers see them as an ethical and responsible choice due to their sustainable practices. The retro designs are a key differentiator and are highly appealing to parents looking for something unique and fashionable. The brand is associated with happy family moments, beach adventures, and a carefree lifestyle. There's a strong appreciation for the UPF 50+ protection, indicating that health and safety are important to their customers. The community aspect, fueled by UGC, makes the brand feel relatable and inclusive.

Copy Examples

• •☀️ Catch the new wave! Retro vibes & recycled rides are here! 🌊 Our latest collection of sun-safe, super-comfy swimsuits just dropped. Get ready for endless giggles, epic sandcastles, and twinning moments that’ll make your heart melt. Dive in – your little groms (and you!) deserve it! #SeaestaSurf #SustainableSwim #RetroKids #FamilyAdventures #NewArrivals
• •More sunshine, less worry! Our rad rashguards are crafted from UPF 50+ recycled fabrics to keep your little beach bum protected while they conquer the waves (or the sprinkler!). Super soft, mega durable, and oozing with vintage cool. Ready for all-day play, the Seaesta way! 🤙 #SunSafe #EcoFriendlyFun #KidsSwimwear
• •Good Vibes & Great Deals! 🏖️ Snag Your Seaesta Faves!
• •Remember those endless summer days? Give your kids their own epic memories with Seaesta Surf! 🌞 Our eco-friendly, retro-inspired swimwear is built for adventure and designed for smiles. Plus, UPF 50+ protection for peace of mind. Shop the collection and let the good times roll! [Link to website] #BeachDays #KidApproved #SustainableStyle #SeaestaFamily
• •Making Waves. Sustainably. ✨ Explore Kid & Adult Retro Swimwear. Free Shipping on Orders Over $XX!