Brand Tone

Caring and Nurturing, Expert and Professional, Natural and Authentic, Empowering and Confidence-Boosting, Approachable and Results-Oriented

Brand Values

• •Natural Beauty Enhancement
• •Quality and Efficacy
• •Customer Well-being and Self-Esteem
• •Innovation
• •Specialized Expertise

Best Practices

• •Prioritize "Natural" and "Care": Consistently use language that emphasizes natural results, gentle care, recovery, and nourishment. Words like "enhance," "define," "healthy," and "revitalize" fit well.
• •Showcase Expertise with Clarity: Refer to specialized knowledge, innovation, and quality ingredients, but explain benefits in a way that is easy for the customer to understand and relate to their needs.
• •Empower and Uplift: Frame product benefits around boosting self-esteem, confidence, and celebrating individual beauty.
• •Maintain an Approachable Authority: Combine professional language that conveys expertise with a warm, inviting, and supportive tone.
• •Be Authentic and Transparent: Clearly communicate the use of natural ingredients and the philosophy behind the brand's approach to beauty and well-being.

Social Perception

A Provider of High-Quality, Effective Products, Experts in Eyebrow Care, Trustworthy, Focused on Natural Enhancement, Accessible and Customer-Friendly

Copy Examples

• •Nourish your natural arch. Our Universal Eyebrow Pencil is designed for a flawlessly natural look, blending seamlessly to define and enhance. Because your unique beauty deserves expert care.
• •Beyond beauty, it's a ritual of self-love. Catalina Jaramillo’s Nutrigel helps recover and style your brows, empowering you with every glance. Experience innovative care for exceptional results.
• •Unlock the secret to captivating eyes. As specialists in eyebrow recovery, our Magic Drop serum, enriched with natural extracts, revitalizes your brows from root to tip.
• •Effortless elegance, naturally you. Our skincare line, crafted with the finest natural ingredients, leaves your skin radiant and healthy. Discover your glow, simply.
• •Invest in your confidence. At Catalina Jaramillo, we combine scientific innovation with a passion for natural beauty to offer specialized care that helps you shine.