Tono de Marca

Youthful, trendy, playful, informal, and direct.

Valores de Marca

• •Quality
• •Style and Uniqueness
• •Protection

Mejores Prácticas

• •Embrace the Emoji: Continue using emojis strategically to add personality and visual flair, ensuring the tone remains energetic and youthful.
• •Use Bilingual Hashtags: Consistently use both Georgian and English hashtags to maximize reach within Georgia and appeal to both Georgian-speaking and international audiences in Tbilisi.
• •Highlight the Core Value Proposition: Ensure that the "Style that protects" message is present in most communications, pairing unique designs with premium quality and durability.
• •Incorporate User-Generated Content (UGC): Encourage customers to share photos with their Casy cases using a specific hashtag, featuring these posts to build community and provide social proof.
• •Maintain a Playful and Confident Voice: Use short, punchy sentences and modern slang, addressing the customer directly and confidently, positioning the brand as a trendy and trusted choice.

Percepción Social

Largely positive, driven by aesthetic appeal (unique and beautiful designs) and service efficiency (reliable and fast delivery).

Ejemplos de Copy

• •📱✨ NEW DROP ALERT! ✨📱 Your iPhone is begging for a glow-up. Introducing the Cosmic Dream collection! 🪐💜 Get lost in space with designs that are out of this world. Tap the link in bio to shop! 🚀 #Casy #ქეისი #StyleThatProtects #iPhoneCaseGeorgia
• •Don't just protect your phone—accessorize it. 💅 Casy offers premium cases with designs you won't find anywhere else. From minimalist to bold, find the style that’s 100% YOU. 🔥 Shop now for 3-day delivery anywhere in Georgia! 🇬🇪 #CasyCases #Tbilisi #აიფონისქეისები
• •Oops-Proof! 💥 Our cases look cute, but they're tough. With reinforced corners and premium silicone, "Style that protects" isn't just a motto—it's a promise. Drop it, bump it, love it. Your iPhone is safe with us.
• •🤫 A little secret for our favorite people... Get 15% OFF your next order with code: CASYLUV ❤️‍🔥 Thanks for being part of the Casy family! This is our way of saying you’re the best. Offer ends Sunday! #Casy #TbilisiFashion
• •Your case is part of the outfit. Period. 💁‍♀️ Which Casy look is your vibe today? Let us know! 👇 #CasyStyle #OOTD #iPhoneFashion #ქეისი