Brand Tone

rebellious, confident, and aspirational

Brand Values

• •Individuality and Self-Expression
• •Exclusivity and Boldness
• •Quality and Comfort

Best Practices

• •Build Trust Through Transparency: Address scam allegations directly by registering the business openly, providing a physical address, and creating a detailed 'About Us' page with real names/faces. Credibility is paramount.
• •Establish a Social Media Presence: Actively manage Instagram and TikTok accounts. Post high-quality content daily, including user-generated content and behind-the-scenes glimpses, to build an authentic community connection.
• •Use a Consistent 'Rule-Breaker' Lexicon: Maintain a consistent vocabulary across all platforms, utilizing words like 'unfiltered', 'raw', 'unapologetic', 'bold', and 'energy'. The tone should be confident and edgy, but not arrogant.
• •Show, Don't Just Tell: Instead of simply stating the clothes are 'bold', showcase them on diverse models with unique styles. Use authentic, high-energy photography and videography reflecting the LA street scene to reinforce brand values.
• •Develop a Clear and Consistent Customer Service Voice: Ensure all customer communications, from emails to complaint handling, reflect the brand's rebellious yet direct and helpful tone. Avoid generic responses that undermine the brand image.

Social Perception

The social perception of Casvian is sharply divided, predominantly negative due to a high-risk online profile, with strong suspicion of being a scam, lack of credibility due to hidden ownership and no social media presence, significantly impacting its ability to reach its intended bold and fearless customer base.

Copy Examples

• •Don't Follow. Lead the Pack. Casvian is more than a look. It's an attitude. LA-born streetwear for those who write their own rules.
• •See the City in a New Light. Engineered for the street, not the shelf. Our Phantom Polarized Sunglasses cut through the glare with crystal-clear precision. The lightweight frame is built for all-day wear, from Venice Beach to downtown. This isn't just an accessory; it's your new armor.
• •Born from the Noise of LA. We started Casvian with a simple idea: what you wear should shout your story. In a city of millions, we're for the ones who stand out. Our designs are inspired by the raw energy of Los Angeles",the art, the music, the unapologetic drive. This is streetwear with a pulse. Wear your energy.
• •The Drop Is Here. Don't Get Left Behind. You asked. We delivered. The latest collection from Casvian has landed. Featuring limited-run knits and our signature oversized fits, these pieces won't last long. Be the first to own the new look of the street.
• •Your Style. Your Rules. We're not for everyone. And that's the point. #Casvian #LAStreetwear #WearYourEnergy