Brand Tone

Friendly and Approachable, Expert and Knowledgeable, Customer-Centric and Service-Oriented, Family-Oriented and Trustworthy, Inspirational and Aspirational

Brand Values

• •Quality
• •Customer Satisfaction
• •Family & Community
• •Integrity and Trust
• •Creating Beautiful & Functional Outdoor Living

Best Practices

• •Emphasize Family & Trust: Regularly incorporate phrases like "family-owned," "serving our community for 40 years," and "your trusted local experts" to reinforce the brand's heritage and reliability.
• •Highlight Expertise & Service: Use language that showcases knowledge (e.g., "our design consultants will help you," "expertly crafted," "we know outdoor living"). Always mention value-added services like design consultations and "White Glove Delivery."
• •Maintain a Friendly, Welcoming Voice: Even when discussing quality or expertise, keep the tone approachable and inviting. Use contractions where appropriate and address the customer directly (e.g., "We're here to help you," "Let's create your dream space").
• •Focus on Benefits & Experiences, Not Just Products: Instead of just listing features, explain how the products enhance the customer's life (e.g., "create lasting memories," "your perfect escape," "enjoy cozy evenings").
• •Be Authentic and Passionate: Let the genuine enthusiasm for outdoor living shine through. Use words like "passion," "love," and "joy" when describing the process of creating beautiful outdoor spaces. Use customer testimonials and stories when possible to add authenticity.

Social Perception

Trusted Local Retailer, Provider of High-Quality Goods, Excellent Customer Service, Design Experts, Community-Oriented

Copy Examples

• •Headline: Your Backyard Oasis Awaits. Let Our Family Help Yours Create Lasting Memories. Body: For 40 years, Casual Furniture World has been helping families like yours transform outdoor spaces into beautiful, comfortable extensions of their homes. Our design experts are here to guide you, from finding the perfect patio set to crafting your dream outdoor kitchen. Quality furniture, exceptional service – that’s our promise. Visit our showroom today and let’s create something wonderful together! #CasualFurnitureWorld #OutdoorLiving #FamilyOwned
• •Headline: Don't Just Furnish Your Patio. Design Your Escape. Body: At Casual Furniture World, we believe your outdoor space should be a sanctuary. Our experienced design consultants offer complimentary services to help you select high-quality pieces that reflect your style and enhance your lifestyle. From cozy fire pits to elegant dining sets, find everything you need to love your outdoors. Explore our collections and experience the Casual Furniture World difference. #OutdoorDesign #PatioPerfection #ExpertAdvice
• •Headline: Quality That Lasts, Service You’ll Remember. Body: Investing in your outdoor living space means choosing furniture that endures. At Casual Furniture World, we partner with the best brands and offer our own Triad Cushion Factory custom options to ensure lasting beauty and comfort. Plus, with our "White Glove Delivery" and dedicated customer care, your satisfaction is guaranteed from showroom to your home. Discover the peace of mind that comes with true quality. #DurableOutdoorFurniture #CustomerFirst #CFWexperience
• •Headline: From Our Family to Yours: Crafting Outdoor Joy for 40 Years. Body: Casual Furniture World isn’t just a store; it’s a family tradition built on passion for outdoor living. We're dedicated to helping you find the perfect pieces to gather, relax, and make memories. Our knowledgeable team is ready to share their expertise and help you create an outdoor space you'll cherish for years to come. Come feel the difference family makes. #40YearsOfOutdoorStyle #YourOutdoorStory #TrustedChoice
• •Headline: Ready for Summer Evenings? We've Got the Perfect Seat (and Fire Pit!) For You. Body: Imagine cozy conversations by a warm fire pit, comfortable lounging under the stars... Casual Furniture World makes it happen. Our extensive selection of fire pits, lounge sets, and outdoor accessories means you’ll find exactly what you need to make the most of every season. Friendly advice, quality products, and designs you’ll love. What are you waiting for? Your perfect evening starts here. #OutdoorComfort #FirePitSeason #ShopLocalCFW