Brand Tone

Welcoming and Friendly, Knowledgeable and Trustworthy, Service-Oriented and Helpful, Coastal and Relaxed, Honest and Value-Driven

Brand Values

• •Quality
• •Value & Fair Pricing
• •Customer Focus & Personalized Service
• •Uniqueness & Style
• •Tradition & Community
• •Adaptability & Integrity

Best Practices

• •Emphasize "Welcoming Expertise": Always balance a friendly, approachable tone with the confidence that comes from decades of experience. Copy should make customers feel comfortable asking questions while trusting the advice given.
• •Highlight "Unique Coastal & Casual": Consistently weave in their specialization in coastal and casual styles, emphasizing the uniqueness of their inventory compared to mass-market retailers. Use descriptive language that evokes a relaxed, stylish, and comfortable lifestyle.
• •Reinforce "Value and Honesty": Subtly remind customers of their commitment to fair pricing and quality without gimmicky sales. This builds trust and appeals to savvy consumers.
• •Focus on "Personalized Storytelling": Encourage copy that connects with the idea that a home is a personal reflection. Frame furniture and design services as tools to help customers tell their own story.
• •Maintain a "Community-Rooted Voice": Leverage their long history and family-owned status to create a sense of local connection and reliability. This differentiates them from larger, impersonal chains.

Social Perception

Established & Reputable, Expert & Helpful, Quality & Unique Offerings, Fair & Trustworthy, Community-Oriented

Copy Examples

• •Headline: Your Coastal Story Starts Here. Body: For over 60 years, Casual Designs Furniture has helped families like yours craft beautiful, comfortable homes. Discover unique, quality furnishings and let our expert designers bring your coastal-inspired vision to life. Because your home should be a collection of what you love.
• •Headline: More Than Furniture. It's a Feeling. Body: Step into Casual Designs Furniture and experience the difference. From breezy outdoor collections to cozy living room setups, find pieces that speak to your style. Our friendly design team is here to make furnishing your home a joy, not a chore.
• •Headline: Real Value, Timeless Style. No Gimmicks. Body: We believe in honest pricing and lasting quality. At Casual Designs Furniture, you’ll find thoughtfully curated pieces at the best value, every day. Let us help you invest in comfort and style that endures.
• •Headline: Inspired by the Coast, Designed for You. Body: Infuse your home with the relaxed elegance of coastal living. Our designers specialize in creating personalized spaces that are both beautiful and functional. Visit our Berlin or Selbyville showroom for a complimentary design consultation today.
• •Headline: 60 Years of Making Houses Homes. Body: As a family-owned business, we're proud to be part of the Delmarva community. Generations have trusted Casual Designs Furniture for unique styles, lasting quality, and a shopping experience that feels like coming home. Discover your next favorite piece with us.