Brand Tone

Creative, niche-focused, and confident, speaking with passion about anime and original character art. The tone is casual and direct, aimed at a subculture of fans, feeling like it's run by artists and enthusiasts speaking directly to their peers, rather than being overly corporate or formal.

Brand Values

• •Originality and Creativity
• •Community
• •Exclusivity
• •Passion

Best Practices

• •Lead with the Art
• •Emphasize Exclusivity
• •Speak Authentically to the Niche
• •Be Transparent About Production and Shipping
• •Maintain a Consistent Visual and Textual Identity

Social Perception

Within its niche (anime and alternative art fans), Castles is perceived as authentic and desirable, offering unique designs not found in mainstream retail. Outside this niche, visibility is low, and potential confusion with other brands (e.g., Crooks & Castles), strict no-return policies, and extended pre-order waiting times might deter new customers, appealing primarily to a patient and dedicated customer base.

Copy Examples

• •She's here. The 'Chromatic Cowgirl' deck and sticker drop is now live. We spent months getting the colors and details right for this one. Limited quantities available. Don't miss out on adding her to your collection. Link in bio. #castles #animestreetwear #skatedeck #originalcharacter
• •Original Art. Limited Edition Apparel. Wear Your World.
• •Tired of the same mainstream anime merch? Castles creates original characters and high-quality streetwear for true fans. Discover our latest collection of tees, hoodies, and accessories. Shop now and own a piece of exclusive art.
• •Our next character is in the works. What kind of vibe are you hoping to see? Demon, sci-fi, or something else? Let us know. 👇 #characterdesign #animeart
• •Pre-Order Unlocked: The New 'Bunny' Trucker Hat Is Here.