Brand Tone

Aspirational, yet accessible and authentic. It is informative and passionate, warm and welcoming, elegant and natural, and trustworthy and established.

Brand Values

• •Heritage & Family
• •Quality & Provenance
• •Sustainability & Nature
• •Community & Experience
• •Wellbeing & Simple Pleasures

Best Practices

• •Always connect the product back to its origin. Whether it’s the family heritage, the Kent location, or the farming process, your story is your strongest asset. Start with phrases like "From our fields to your home..." or "For generations, our family has...".
• •Describe the sights, scents, and feelings associated with the farm and its products. Use words like "vibrant purple," "soothing aroma," "gentle," "sun-drenched," and "rustic" to transport the customer to the Kent countryside.
• •While the imagery is beautiful and aspirational, the tone should remain grounded and authentic. Share real moments from the farm—the hard work of the harvest, the unpredictability of weather, the joy of a successful crop—to build a genuine connection.
• •Consistently use keywords like "Grown in Kent," "Distilled on our farm," "Family-run," and "British-grown." This reinforces your core values of quality and traceability in every piece of communication.
• •Write as if you are speaking to a friend of the farm. Be open, engaging, and helpful. When answering questions or responding to comments, use a personal and welcoming tone that reflects the hospitality of a visit to Castle Farm itself.

Social Perception

Overwhelmingly positive. Regarded as a beautiful destination, a mark of high quality, authentic and trustworthy due to its family-run nature, and a local treasure for Kent and British farming.

Copy Examples

• •The Scent of a Kentish Morning. Before the world awakens, our fields are already bathed in purple light. This is where it all begins—every drop of our pure lavender oil starts here, with a seed, a sunrise, and generations of farming knowledge. It’s more than a product; it’s a piece of our home, bottled for yours. #CastleFarm #KentLavender #FarmToBottle #NaturalWellbeing
• •Find Your Calm, Naturally. Struggling to switch off? For centuries, the gentle aroma of Hops has been a farmer’s secret to a restful night. We grow and dry our own Hops right here on our family farm, creating our bestselling Sleepy Scent pillows to help you drift off peacefully. Discover the quiet power of nature. #SleepWell #NaturalSleep #BritishGrown #TheHopShop
• •Offer Your Customers the Authentic Taste of the Kent Countryside. Introduce your clientele to our new range of culinary essences, distilled on our family farm in Kent. From vibrant Lavender to delicate Rose, each essence captures the true flavour of our harvest. We control the quality from our fields to your shelves, ensuring a premium, traceable, and authentically British product. Partner with us to share the story of true provenance. #CastleFarmTrade #BritishProvenance #CulinaryEssence
• •Walk Through a Sea of Purple. The lavender is calling. Join us for an unforgettable tour of the Castle Farm fields this summer. Immerse yourself in the sight and scent of a million blooms and learn the story behind our family’s harvest. Book your piece of countryside paradise today. #LavenderSeason #FarmTour #Kent
• •Unwind Your Day, The Castle Farm Way. Transform your bath into a tranquil escape with our signature Lavender Bath Oil. Made with pure essential oil distilled from lavender grown and harvested in our own Kent fields, each drop is designed to soothe the mind and nourish the skin. It’s our simple ritual for nightly relaxation, passed down through our family and now shared with you.