Brand Tone

The brand's tone is consistently whimsical, enchanting, and passionate. It speaks the language of fantasy lovers, using descriptive and evocative language to bring its scents to life. The communication is friendly and personal, creating a sense of community among its customers. On TikTok, the tone is also satisfying and engaging, as seen in videos of melting entire wax melt bars.

Brand Values

• •Imagination and Escapism
• •Artisanal Quality
• •Community and Collaboration
• •Passion for Fantasy

Best Practices

• •Embrace Evocative Language: Use rich, descriptive words that appeal to the senses and ignite the imagination. Think in terms of story, not just scent.
• •Maintain a Passionate and Personal Tone: Write as a fellow fantasy lover. Share your enthusiasm and connect with the audience on a personal level.
• •Center the Narrative on Escapism: Frame the products as tools for adventure and escape. The value is not just a pleasant smell, but the world it helps to create.
• •Leverage User-Generated Content and Reviews: Share customer testimonials and photos. This builds community and reinforces the brand's perceived value and authenticity.
• •Stay True to the Fantasy Niche: Consistently use hashtags and references that resonate with the book and fantasy community to attract and retain the target audience.

Social Perception

Customers perceive Castle Door as a high-quality, niche brand that genuinely understands and caters to its target audience. The scents are often described as unique, complex, and long-lasting. The connection to books and fantasy is highly valued, with customers appreciating the immersive experience the products provide. The brand is seen as more than just a wax melt company; it's a gateway to magical experiences.

Copy Examples

• •Unlock the gates to a new realm. Introducing 'The Sunken City' —a mystical blend of sea salt, ancient stone, and forgotten magic. Let the aroma guide your next great adventure. #FantasyWaxMelts
• •Lose yourself in the story, and let our scents paint the world around you. Each Castle Door wax melt is a chapter waiting to be read. What world will you visit tonight? #BookishScents
• •Handcrafted by a dreamer, for the dreamers. Every wax melt we pour is a piece of our fantasy-loving hearts, made to bring a little magic into your home. #HandmadeMagic
• •The Dragon's Hoard is complete. Three scents forged in fire and fantasy, from the smokey peaks of the Misty Mountains to the heart of a slumbering beast. Claim your treasure. #ScentTrilogy
• •Your adventure awaits. With over 70 five-star reviews and a world of scents to explore, it's time to open the door to your own castle. Get 15% off your first journey with us. #CastleDoor