Brand Tone

Compassionate, Empathetic, Urgent, Action-Oriented, Hopeful, Positive, Community-Focused, Grateful, Informative, Educational, Playful, and Affectionate.

Brand Values

• •Animal Welfare
• •Rescue and Second Chances
• •Compassion
• •Community Engagement
• •Responsibility
• •Dedication and Perseverance
• •Transparency

Best Practices

• •Always Lead with Compassion: Whether it's an adoption plea, a fundraising call, or an update, ensure the underlying tone is one of empathy and care for the animals.
• •Balance Urgency with Hope: While it's important to convey the urgency of certain situations, always try to weave in an element of hope or a positive potential outcome to inspire action rather than despair.
• •Use Authentic, Relatable Language: Avoid overly clinical or detached language. Speak from the heart. Use names for the cats and describe their personalities to help people connect with them as individuals.
• •Clearly State the Call to Action: Be direct about what you need the audience to do (e.g., "Donate now," "Apply to adopt," "Share this post," "Become a foster"). Make it easy for them to respond.
• •Show, Don't Just Tell: Instead of saying "we work hard," share stories and images that demonstrate the effort and dedication involved. Success stories and updates on recovering animals are powerful ways to reinforce brand values and build trust.

Social Perception

A dedicated and hardworking rescue organization. Trustworthy and transparent in their operations. A vital resource for cats in need within their community. Caring and genuinely invested in the welfare of each animal. Effective in finding homes for cats and managing difficult rescue situations.

Copy Examples

• •Meet Luna ✨. This sweet girl was found shivering and alone, but her purr never stopped. Now safe and warm with us, Luna is dreaming of a forever lap to curl up on. She's a little shy at first, but with a gentle hand and a patient heart, she blossoms into the most affectionate companion. Could you be the loving home Luna is waiting for? #AdoptDontShop #RescueCat #CastingAllTalent
• •URGENT MEDICAL APPEAL! Little Leo was rushed to us after a terrible accident and needs life-saving surgery. We're doing everything we can, but the vet bills are mounting. Your donation, no matter the size, can give Leo his fighting chance. Please, be a hero for Leo today. Donate via [Link/Method]. Thank you for being part of our compassionate community. #CatRescue #MedicalEmergency #Donate
• •Fosters are the bridge between rescue and a forever home! We have several new intakes – tiny kittens and shy adults – who desperately need a safe, temporary space to decompress and learn to trust. We provide all supplies and support! Can you open your heart and home for a few weeks? Learn more about fostering with CAT Rescue: [Link/Contact]. #FosterNeeded #SaveALife #CatFostering
• •FROM FRIGHTENED TO FABULOUS! Remember Oliver, who came to us terrified and hiding? Look at him now! Thanks to his amazing adopter, Sarah, Oliver is king of the castle, ruling with soft paws and a mighty purr. ❤️ Stories like these are why we never give up. Thank you to everyone who supports our mission to give every cat their happily ever after. #AdoptionSuccess #HappyTails #Grateful
• •Every whisker tells a story. Every meow is a call for kindness. At Casting All Talent, we believe every cat deserves a starring role in a loving family. We're not just rescuing cats; we're uncovering hidden talents, nurturing brave hearts, and making matches that last a lifetime. Support your local feline stars! ✨ #CastingAllTalentRescue #AnimalWelfare #CatsOfInstagram