Brand Tone

Elegant, Artisanal, and Mediterranean

Brand Values

• •Craftsmanship
• •Heritage & Tradition
• •Quality
• •Timelessness
• •Mediterranean Spirit
• •Natural Materials
• •Sustainability

Best Practices

• •Embrace Heritage Storytelling: Consistently weave in elements of Castañer's rich history, its founding, and pivotal moments like the Yves Saint Laurent collaboration. This reinforces authenticity and timelessness.
• •Use Evocative, Sensory Language: Employ words that conjure the Mediterranean (sun, sea, breeze), the feel of natural materials (soft cotton, earthy jute), and the elegance of the design. This creates an emotional connection.
• •Maintain a Sophisticated yet Approachable Voice: The tone should be refined and aspirational, but also warm and inviting, reflecting the relaxed Mediterranean spirit. Avoid overly casual slang while still sounding friendly.
• •Highlight Craftsmanship and Natural Materials: Regularly mention the artisanal processes, the "handmade in Spain" aspect, and the quality of the natural fibers used. This speaks to the brand's core values.
• •Ensure Visual and Textual Harmony: The copy should always align with the brand's visual identity – which is typically sunny, elegant, and lifestyle-focused. The words should paint a picture that matches the images seen on Instagram and the website.

Social Perception

Iconic & Reputable, Stylish & Fashion-Forward, Good Quality & Comfortable, Investment Piece, Trusted

Copy Examples

• •Headline: Castañer: Weaving Summer Dreams Since 1927. Body: Step into the essence of the Mediterranean. Our iconic espadrilles, handcrafted with generations of artistry, are more than just shoes – they're a timeless tradition, designed for your sun-drenched moments. Discover the authentic soul of Spain.
• •Headline: The Art of Jute. The Heart of Summer. Body: Each Castañer espadrille is a testament to meticulous craftsmanship. Natural jute, hand-woven and stitched with passion in Spain, creates the foundation for effortless elegance. Feel the difference tradition makes.
• •Headline: From Mediterranean Shores to Your Wardrobe. Body: Embrace the relaxed sophistication of Castañer. Our timeless designs capture the light, the warmth, and the vibrant spirit of coastal living. Perfect for your city escapes and seaside adventures.
• •Headline: Iconic Style, Enduring Quality. Body: For nearly a century, Castañer has defined the espadrille. Chosen by fashion legends and cherished by those who value authentic craftsmanship, our footwear is made to be loved, season after season. Experience the legacy.
• •Headline: Effortless Elegance, Woven by Hand. Body: Discover the perfect blend of comfort and chic. Castañer espadrilles, born from natural materials and artisanal skill, bring a touch of Mediterranean magic to every step. Walk with timeless confidence.