Brand Tone

Elegant & Sophisticated, Passionate & Artisanal, Mindful & Ethical, Warm & Caring

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Ethical Sourcing
• •Timeless Design & Modern Sensibility
• •Self-Care & Empowerment
• •Community & Support for Local

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., elegant, passionate, mindful), including approved vocabulary, "do's and don'ts," and examples. This ensures anyone writing for the brand has a clear reference.
• •Always Prioritize Quality and Craftsmanship in Language: Use descriptive, evocative language that reflects the luxurious nature of the product. Highlight the skill and care involved in creation.
• •Weave in Values Consistently: Subtly and authentically incorporate brand values like sustainability, ethical sourcing, and timelessness into product descriptions, blog posts, and social media captions.
• •Understand Your Audience: Speak to the desires and aspirations of a customer seeking luxury, quality, and often, ethical choices. The tone should resonate with their appreciation for "slow fashion" and investment pieces.
• •Maintain a Consistent Voice Across All Channels: Whether it's the website, an email newsletter, a social media post, or even a customer service interaction, the tone should remain recognizably "Castanea"—elegant, caring, and passionate about quality.

Social Perception

Luxury & High-End, Ethically Conscious, Investment Pieces, Irish Design Excellence, Authentic & Passion-Driven

Copy Examples

• •Headline: Indulge in Timeless Comfort. Body: Discover Castanea Cashmere, where Dublin design meets Nepalese artistry. Each piece, a testament to slow fashion, is lovingly hand-knit from the finest, ethically sourced cashmere – a luxurious embrace to cherish for a lifetime.
• •Headline: The Art of Enduring Style. Body: At Castanea, we believe in the quiet power of impeccable quality. Our cashmere isn't just worn; it's experienced. Feel the difference of sustainable luxury, designed with passion and crafted with devotion.
• •Headline: Wrap Yourself in Conscious Luxury. Body: More than just a garment, a Castanea cashmere piece is a commitment – to exquisite craftsmanship, ethical practices, and the enduring beauty of mindful choices. Elevate your everyday with a touch of Irish design and a world of care.
• •Headline: Designed in Dublin, Destined for You. Body: Paula Marron's vision for Castanea blends modern sophistication with the timeless allure of pure cashmere. Experience sweaters, cardigans, and hoodies that speak to your authentic self, offering comfort, confidence, and uncompromising quality.
• •Headline: The Softness of Sustainability. Body: Feel good, inside and out. Castanea's commitment to ethically sourced, sustainable cashmere means every luxurious thread tells a story of respect for people and planet. Invest in pieces that not only feel incredible but also align with your values.