Brand Tone

friendly, approachable, and helpful

Brand Values

• •Pet Welfare
• •Customer Service & Convenience
• •Accessibility & Variety
• •Local Connection
• •Joy and Playfulness

Best Practices

• •Always Prioritize the Pet's Happiness and Well-being: Frame product benefits around how they contribute to a pet's joy, comfort, health, and enrichment. Use words that evoke positive emotions related to pets (e.g., "happy," "cozy," "playful," "healthy," "love").
• •Be Approachable and Conversational: Write as if you're talking to a fellow pet lover. Use contractions, friendly language, and questions to engage the audience. Avoid overly formal or technical jargon unless explaining specific product benefits clearly.
• •Emphasize Care and Trust: Position the brand as a knowledgeable and caring partner in pet ownership. Highlight quality, safety (if applicable), and the benefits of the products for the animals.
• •Incorporate Playfulness and Enthusiasm: Especially on platforms like TikTok and Instagram, don't be afraid to use emojis, lighthearted humor, and enthusiastic language that reflects the joy pets bring.
• •Maintain a Helpful and Informative Stance: While being friendly, ensure that copy clearly communicates product features, benefits, and any relevant practical information (like shipping, payment options, or how to choose the right product). This builds trust and positions the brand as a go-to resource.

Social Perception

positive

Copy Examples

• •Headline (Website/Social Media): "Spoil Your Furry Best Friend! 🐾 Everything your pet dreams of, from tasty treats to the coziest beds. Shop Casta Burdeos today!" *Body:* "Because they deserve the best! At Casta Burdeos, we're passionate about bringing joy and well-being to every wagging tail and happy purr in Puebla and all over Mexico. Explore our huge selection of food, toys, and accessories. Your pet's happiness is just a click away!"
• •Instagram Post Caption (New Product): "✨ NEW ARRIVAL ALERT! ✨ Keep your adventurous pup warm and stylish on those chilly walks with our latest collection of adorable sweaters! 🧣🐶 Soft, comfy, and oh-so-cute. Swipe to see the designs! #CastaBurdeos #PetFashion #DogSweaters #PueblaPets #HappyPets"
• •TikTok Video Concept Teaser Text: "Is your kitty bored? 😼 Watch how this new interactive toy turns naptime into playtime! 😉 Link in bio for purr-fect fun! #CastaBurdeos #CatToys #PlayfulPets #PetShop #TikTokPets"
• •Facebook Ad (Local Focus - Puebla): "Puebla Pet Parents! 🐕🐈 Did you know Casta Burdeos offers FREE delivery on orders over $300 MXN right to your doorstep? Plus, pay cash on delivery! Get all your pet essentials without the hassle. Visit castaburdeos.com.mx or our store at Diagonal 10 pte 2901-B, Villa San Alejandro!"
• •Email Newsletter Snippet (Promotional): "Give your loyal companion the gift of health and happiness! 🎁 This week, enjoy 15% off all premium dog food brands like Nupec and Royal Canin. Because a healthy pet is a happy pet! Shop now at Casta Burdeos."