Tono de Marca

Passionate, whimsical, and eco-conscious. The language is personal and creative, inviting the audience into the artist's imaginative world, infused with storytelling and a sense of wonder. It is also educational regarding sustainable creative processes.

Valores de Marca

• •Sustainability and Eco-consciousness
• •Love for Nature
• •Creativity and Imagination
• •Authenticity

Mejores Prácticas

• •Every piece of copy should be rooted in the brand's core values of sustainability, nature, and imagination. Start by thinking about the story or the inspiration behind the piece.
• •Employ descriptive words that paint a picture and tap into the themes of fantasy, nature, and wonder.
• •Write as the artist, sharing personal thoughts and the creative process. This builds a direct connection with the audience.
• •Whenever possible, mention the use of recycled materials or eco-friendly methods. This reinforces a key brand differentiator.
• •Pose questions and use phrases that encourage the audience to dream and explore their own creativity, fostering an inspired and engaged community.

Percepción Social

The brand's social perception is currently limited to a niche audience of art enthusiasts who follow the artist directly. It is perceived as a creative and environmentally responsible brand, though widespread public reviews or user-generated content are not prevalent.

Ejemplos de Copy

• •From the deep woods of our imagination, a new story unfolds on canvas. Inspired by the quiet magic of ancient forests and the tales of faraway galaxies. Let this piece bring a touch of wonder to your world. #CassAndTheCanvas #FantasyArt #SustainableArtist
• •Each sheet of our handmade paper is a testament to mindful creation. Crafted from recycled materials, it carries the whispers of its past and the promise of a new story. Perfect for your most cherished words and creations. #HandmadePaper #EcoFriendly #CreativeJournaling
• •Adorn yourself with the beauty of the cosmos. Our new jewelry collection, 'Stardust & Spells,' is crafted from upcycled materials and inspired by the enchanting dance of the night sky. Discover your piece of magic. #WearableArt #UpcycledJewelry #EthicalFashion
• •At Cass and the Canvas, we believe that art is a bridge between the world we see and the worlds we dream of. With a heart for sustainability and a soul inspired by nature's wonders and sci-fi adventures, we create pieces that tell a story. Join us on a journey of creativity and conscious living. #ArtWithAStory #EcoConscious
• •Where the mystical meets the material. This mixed-media creation blends earthly textures with celestial dreams. A unique piece to ignite your imagination and spark conversation. #MixedMediaArt #VisionaryArt #ArtForYourHome