Brand Tone

Elegant, sophisticated, and personal. It also carries an air of artistic sensibility, storytelling, and adventurousness.

Brand Values

• •Exquisite Craftsmanship and Quality
• •Timeless Design & Longevity
• •Storytelling and Inspiration
• •Personal Connection and Service
• •Sustainability and Responsibility
• •Individuality and Uniqueness
• •Heritage

Best Practices

• •Embrace Storytelling: Infuse copy with the inspiration behind collections and individual pieces—be it travel, nature, or historical references. Let the narrative shine.
• •Use Evocative and Elegant Language: Choose words that convey sophistication, artistry, and the intrinsic value of the materials and craftsmanship. Avoid overly casual or trendy slang.
• •Highlight Heritage and Timelessness: Emphasize the lasting quality of the jewelry, its potential as an heirloom, and the classic design principles that ensure it transcends fleeting trends.
• •Maintain a Personal and Welcoming Voice: Even in written communication, strive for a tone that feels approachable and reflects the personal service offered by the brand. Address the "intelligent, elegant modern woman."
• •Integrate Values Naturally: Weave in mentions of sustainability, ethical sourcing, and the bespoke experience where relevant, reinforcing the brand's core principles without being overly didactic.

Social Perception

Luxury fine jewelry brand known for its unique, travel-inspired designs and high-quality craftsmanship.

Copy Examples

• •A Whisper of Wanderlust, A Lifetime of Elegance.
• •More Than Adornment: Each Cassandra Goad creation carries a story, a journey, a fragment of a dream. Discover the narrative woven into your next heirloom.
• •Crafted by Hand, Inspired by the World. Experience the enduring allure of bespoke jewellery, from our London atelier to your personal collection.
• •Let us translate your story into a jewel as unique as you are. Book a personal consultation and begin your bespoke journey with Cassandra Goad.
• •Sustainably Sourced, Artistically Designed. Cherish a piece that not only captivates with its beauty but resonates with conscious craftsmanship.