Brand Tone

Knowledgeable & Authoritative, Supportive & Educational, Community-Oriented & Local, Trustworthy & Reliable, Approachable & Customer-Focused

Brand Values

• •Fostering Music and Education
• •Quality & Craftsmanship
• •Customer Support & Service
• •Community Engagement
• •Accessibility to Music

Best Practices

• •Prioritize Educational Content: Always aim to inform and guide the audience, whether it's about instrument care, the benefits of music education, or choosing the right instrument. This reinforces the knowledgeable and supportive aspects of the brand.
• •Emphasize Community Connection: Regularly mention their local roots, service to Illinois schools, and the in-store experience to highlight their community-oriented value.
• •Showcase Expertise & History: Weave in their decades of experience, especially in repairs and working with musicians of all levels, to build trust and authority.
• •Use Clear, Encouraging Language: Avoid overly technical jargon when addressing beginners or parents. The tone should be welcoming and make music feel accessible.
• •Maintain a Helpful and Supportive Voice in Customer Interactions: Ensure all communications, from social media replies to email support, reflect the brand's commitment to service and fostering musicians' growth. This includes being responsive and offering solutions.

Social Perception

A reputable local music store, Supportive of music education, A reliable source for rentals and repairs, Knowledgeable and experienced

Copy Examples

• •Facebook Post (promoting rentals): Starting your musical journey or ready for the next size up? 🎶 At Cassandra Strings, we've been helping Chicagoland students and musicians find their perfect sound since 1994. Our flexible rental program offers quality, like-new instruments with 100% of your payments (less fees) going towards owning your own! Visit our Algonquin or Evanston store, or learn more online: [link to rental page] #MusicEducation #InstrumentRental #ChicagolandMusic #CassandraStrings
• •Website Homepage Banner: Nurturing Musicians, Supporting Schools. Cassandra Strings: Your trusted partner for quality instrument sales, rentals, and expert repairs in Illinois for over 30 years. Explore Violins, Violas, Cellos, Basses & More.
• •Email Newsletter Snippet (to educators): Dear Music Educators, as you prepare for the upcoming semester, remember Cassandra Strings is here to support you and your students. We offer educator-approved instruments, essential accessories, method books, and dedicated school service. Let's work together to make this a harmonious year! Learn about our school services: [link]
• •Instagram/Social Media Ad (if they were to use it more actively): Find Your Voice. 🎻🎺 From the first note to professional performance, Cassandra Strings provides the quality instruments and expert support you need. Serving the Illinois music community with pride. #StudentMusician #ProfessionalMusician #OrchestraLife #BandGeek #SupportLocalMusic
• •Blog Post Title/Intro: Is Your Child Ready for Their First Violin? A Parent's Guide from Cassandra Strings. Choosing the right first instrument is a crucial step. At Cassandra Strings, we're passionate about helping young musicians start strong. Here’s what to consider...