Brand Tone

Knowledgeable & Passionate, Ethical & Transparent, Unique & Eclectic, Artistic & Curated, Friendly & Approachable, Slightly Mystical & Spiritual

Brand Values

• •Quality
• •Ethical Sourcing
• •Authenticity & Rarity
• •Customer Connection & Service
• •Knowledge Sharing
• •Passion for 'Curiosities'

Best Practices

• •Embrace 'Curiosity' in Your Language: Use words that evoke wonder, discovery, and uniqueness.
• •Highlight Ethical Sourcing & Quality Consistently: Make these core values a recurring theme.
• •Share Knowledge Generously: Incorporate brief, accessible information about the properties or history of items.
• •Maintain a Warm, Approachable, and Slightly Mystical Voice: Keep the tone inviting.
• •Showcase the 'Curator's Eye': Emphasize the selection process and the passion behind it.

Social Perception

Highly Trusted & Reputable, Source of Unique & High-Quality Items, Knowledgeable & Helpful, Positive Customer Experience, Appreciation for Aesthetics

Copy Examples

• •Behold the ethereal glow of our latest ethically sourced Lemurian Seed Crystal, direct from the ancient earth of [Origin Mine, if disclosable]. Each line whispers tales of cosmic wisdom, ready to awaken your intuitive consciousness.
• •Discover a piece of timeless devotion with our Antiqued Gold Flaming Heart Milagro. More than an ornament, this Sacred Heart Ex Voto is a carefully curated curiosity, rich in symbolism and artistry.
• •Journey beyond the ordinary with Caspar Curiosities. From rare, ethically sourced crystals shimmering with ancient energy to unique antiquities whispering stories of the past, we curate a collection for the discerning soul.
• •Unlock the magic within. ✨ Our collection of high-quality, ethically sourced crystals, including rare Lemurian and vibrant Pink Lithium, is hand-selected for its beauty and energetic properties.
• •At Caspar Curiosities, 'ethically sourced' isn't just a buzzword – it's a promise. We believe in the power of crystals and the importance of respecting their journey from the earth to your hands.