Brand Tone

aspirational, stylish, and friendly

Brand Values

• •Style & Individuality
• •Quality & Curation
• •Functionality & Convenience
• •Customer Centricity
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the core tone (aspirational, stylish, friendly) and values (individuality, quality, functionality). Include a list of "brand words" to use (e.g., unique, curated, lifestyle, style, handmade) and words to avoid (e.g., cheap, basic, standard).
• •Lead with Lifestyle, Support with Function: Frame products first as style enhancers that fit into the customer's life. Follow up with the functional benefits like protection, convenience, and quality materials.
• •Use "You-centric" Language: Address the customer directly. Instead of "Our cases are stylish," write "Define *your* style with our cases." This aligns with the brand’s value of individuality and personal expression.
• •Maintain a Consistent Tone in Customer Service: Ensure all communication, from automated emails to direct messages, reflects the friendly and helpful tone seen in the FAQ. Use phrases like "We're here to help" and maintain a reassuring and positive demeanor.
• •Showcase Social Proof and Community: Integrate positive customer reviews and user-generated content into marketing copy. Use calls-to-action that encourage community engagement, such as "Tag @casiesnl to be featured," reinforcing the brand as a shared lifestyle.

Social Perception

overwhelmingly positive, with high ratings across multiple independent review platforms, frequently praising fast delivery, product quality, and friendly, responsive customer service.

Copy Examples

• •Standard is boring. Your phone is your most personal accessory—dress it that way. Discover unique cases, curated for you.
• •Style in hand, world in sight. Our leather collection combines timeless elegance with the functionality you need for a life on the go. How do you style your Casies?
• •Tired of juggling your phone, keys, and coffee? Go hands-free with style. Our phone cords are the perfect blend of fashion and function. Order before 16:00 and have it tomorrow!
• •Hand-placed and preserved, the real dried flowers in our 'Bella' case make each piece truly one-of-a-kind. Crafted with high-quality, durable materials to protect your device while showcasing natural beauty.
• •Outfit check ✨ Phone case check ✨ Ready for anything. #casies #phonecase #stylehack #OOTD