Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Informative, Proudly Australian, Community-Oriented, Trustworthy and Transparent

Brand Values

• •Quality
• •Australian Made & Owned / Support Local
• •Customer Focus & Satisfaction
• •Innovation & Variety
• •Accessibility & Affordability
• •Health Consciousness (to a degree)
• •Resilience and Adaptability

Best Practices

• •Embrace "Aussie-isms" Authentically (But Don't Overdo It): Use friendly, slightly informal Australian colloquialisms where appropriate (e.g., "G'day," "mate," "Brissy," "Sorted"). This reinforces the "Proudly Australian" value and approachable tone. However, ensure it feels natural and not forced.
• •Always Circle Back to Core Values: Whether it's a product launch or a general engagement post, subtly weave in mentions of being Australian-made, supporting local, using quality/natural ingredients, or the joy of flavour. This repetition reinforces brand identity.
• •Prioritize a Positive and Enthusiastic Voice: Even when addressing potential problems (like supply issues for cafes), frame it from a solution-oriented and optimistic perspective. Use exclamation points judiciously to convey genuine excitement.
• •Encourage Interaction and Community: Ask questions, invite tags, feature user-generated content, and respond to comments in a friendly and personal manner. Use language that fosters a two-way conversation.
• •Keep it Clear, Concise, and Benefit-Driven: While being friendly and enthusiastic, ensure the core message and the benefit to the customer (e.g., great taste, easy to use, supports local, healthier option) is always clear. Avoid overly technical jargon.

Social Perception

Positive & Well-Regarded, Trusted Local Brand, Innovative and Creative, Good Value, Engaging and Modern, Award-Winning

Copy Examples

• •G'day, flavour lovers! ☀️ Get ready to elevate your morning brew with our NEW [Flavour Name] Coffee Syrup! Crafted right here in Brissy with the finest Aussie ingredients, it’s a little bottle of sunshine guaranteed to make your taste buds sing. Supporting local never tasted so good! #CashmereSyrups #AussieMade #NewFlavour #CoffeeLovers #SupportLocal
• •Weekend plans? Sorted! 😉 Unleash your inner mixologist with our [Cocktail Mixer Name]! Seriously easy, seriously delicious cocktails are just a pour away. No fancy skills needed, just good times and great taste. Tag a mate who needs this in their life! #CashmereCocktails #DIYCocktails #AussieOwned #WeekendVibes #EasyRecipes
• •Love flavour but watching your sugar? Our Cashmere Lite Syrups are here for you! 🥰 Enjoy the deliciousness of your favourite [Flavour, e.g., Caramel] latte or sparkling soda with less than 5g of sugar per serve. All the taste, less of the guilt. Treat yourself! #CashmereLite #LowSugar #GuiltFreeTreat #AussieMade #HealthyChoices
• •Aussie cafes, we've got your back! ☕🇦🇺 Tired of supply issues and imported prices? Cashmere Syrups are made locally, ensuring consistent quality and delivery when you need it. Plus, every order supports Aussie businesses like yours. Let's brew something great together. Check out our Café Hub for bulk deals! [Link] #CashmereForCafes #SupportAussieBusiness #CafeSupplies #WholesaleSyrups #AustralianMade
• •It all starts with passion. ❤️ At Cashmere Syrups, we're obsessed with crafting the most delicious, high-quality syrups right here in Australia. From sourcing local ingredients to perfecting each recipe, we pour our hearts into every bottle. Taste the difference dedication makes. ✨ #CashmereSyrups #PremiumQuality #AustralianMade #FlavourObsessed #OurStory