Brand Tone

Elegant & Sophisticated, Authentic & Passionate, Trustworthy & Quality-Focused, Warm & Inviting

Brand Values

• •Exceptional Quality
• •Authenticity & Heritage
• •Ethical Production & Sustainability
• •Timeless Design
• •Customer Connection/Experience

Best Practices

• •Prioritize "Quality" and "Authenticity" in Messaging: Always lead with the exceptional quality of the Mongolian cashmere and the genuine story behind the brand. Use descriptive words that evoke luxury, softness, and durability.
• •Maintain an Elegant and Refined Visual Language: Ensure all imagery and design elements align with the sophisticated and premium nature of the brand. Lifestyle shots should be aspirational yet relatable, showcasing the garments in a way that highlights their beauty and comfort.
• •Emphasize Ethical and Sustainable Practices: Consistently communicate the brand's commitment to responsible sourcing and production. This builds trust and appeals to modern consumer values.
• •Speak with Passion and Personal Connection: Leverage the family-run aspect and the direct ties to Mongolia. Share stories that highlight this connection, making the brand more relatable and trustworthy.
• •Be Consistent Across All Channels: Whether it's the website, social media captions, email newsletters, or in-store communication, the tone should remain consistent, reinforcing the brand's identity at every touchpoint. Use a style guide for reference.

Social Perception

Cashmere House is likely perceived as a premium, luxury brand. Customers likely appreciate the quality, softness, and durability that Mongolian cashmere is known for. The emphasis on ethical sourcing and sustainability may appeal to conscious consumers. The family-run aspect and direct ties to Mongolian producers could foster a sense of trust and authenticity.

Copy Examples

• •Headline: Indulge in the Soul of Mongolia. Experience Cashmere House. Body: More than just a garment, each Cashmere House piece is a testament to authentic Mongolian heritage and generations of craftsmanship. Wrap yourself in unparalleled softness and timeless Scandinavian design.
• •Headline: Crafted with Passion, Worn with Love. Body: Our family’s heart is woven into every thread. From the vast plains of Mongolia to our design studio in Oslo, we bring you cashmere that’s as pure and enduring as our passion for quality.
• •Headline: The Art of Slow Fashion: Sustainable Cashmere, Ethically Made. Body: At Cashmere House, luxury is responsible. We partner directly with Mongolian herders and artisans, ensuring every piece is not only exquisitely soft but also ethically and sustainably crafted for a beauty that lasts.
• •Headline: Beyond Softness: Discover the Enduring Quality of True Mongolian Cashmere. Body: Feel the difference that genuine quality makes. Our cashmere, sourced from the heart of Mongolia, offers exceptional warmth, lightness, and durability – a true investment in timeless elegance.
• •Headline: Scandinavian Simplicity, Mongolian Warmth. Your Everyday Luxury Awaits. Body: Elevate your moments with the refined comfort of Cashmere House. Designed for the discerning, our collections blend minimalist Scandinavian aesthetics with the luxurious embrace of the world's finest cashmere.