Brand Tone

youthful, artistic, stylish, and expressive

Brand Values

• •Art & Creativity: This is a core value. Casewise.pl emphasizes that their designs are created by artists, and they see their products as a "modern canvas." They aim to make art accessible by incorporating it into everyday items.
• •Individuality & Self-Expression: The brand encourages customers to express their unique personalities through their choice of phone cases. They offer a wide variety of designs and a personalization studio.
• •Quality & Durability: While style is paramount, the brand also highlights the protective function and quality of their cases, mentioning they are "built with protection in mind" and "durable." They also offer a 24-month warranty.
• •Support for Artists: Casewise.pl states that each purchase directly supports the artists who created the designs, fostering a community of creators.
• •Polish Production: They highlight that their cases are produced in Poland (Rzeszów) using Japanese printing technology.
• •Customer Satisfaction: Positive customer reviews are showcased, and they offer a 30-day return policy. Review sites suggest good scores for price & quality and customer service.

Best Practices

• •Develop a "Brand Voice Persona": Create a detailed profile of your brand as if it were a person. Is it witty, sophisticated, playful, inspiring? This persona should guide all communication. For Casewise, this persona is artistic, passionate about self-expression, modern, and supportive of creativity.
• •Create a Style Guide: Document key vocabulary (e.g., "artistic," "expressive," "canvas," "unique," "crafted"), preferred sentence structures (e.g., engaging questions, evocative descriptions), and emoji usage. This ensures everyone writing for the brand sounds consistent.
• •Focus on "Art & Expression" Storytelling: Continuously weave the narrative of art, artist collaboration, and self-expression into product descriptions, social media posts, and "About Us" sections. Highlight the "Made in Poland" aspect and the quality of materials.
• •Engage Authentically: Respond to comments and messages in the established brand voice – approachable, helpful, and enthusiastic about art and their products. Reflect the passion they state in their mission.
• •Visual-Verbal Harmony: Ensure the copywriting complements the visual identity. If the visuals are vibrant and artistic, the copy should be equally inspiring and descriptive, painting a picture for the customer that aligns with the product's aesthetic.

Social Perception

Generally, customers seem pleased with the unique designs, the artistic aspect, and the quality of the cases. The idea of phone cases as "wearable art" appears to resonate with their audience.

Copy Examples

• •Instagram Post: "Your iPhone is your daily companion. Why not make it a masterpiece? 🎨 Our artist-designed cases turn your tech into a statement. Express yourself. Protect your world. #CaseWise #ArtYouCanCarry #PhoneCaseArt #StyleAndShield"
• •Website Banner: "Casewise: Where Polish Craftsmanship Meets Global Artistry. Discover unique iPhone cases that tell your story. Durable, beautiful, and distinctly you. [Shop Collection]"
• •TikTok Video Concept (Voiceover/Text Overlay): (Fast cuts showing diverse individuals happily using their uniquely designed Casewise phones in various daily scenarios – coffee shop, park, art gallery) "Life's too short for boring phone cases. Unleash your vibe. ✨ Art by real artists, protection by Casewise. Made in Poland. What's your Casewise story? #MyCaseWise #ExpressYourself #ArtisticCases #PhoneFashion"
• •Facebook Ad: "Tired of the same old phone protection? Casewise delivers art, straight to your hand. With designs from over 40 international artists and quality you can feel, it's more than a case – it's a conversation starter. Support artists, showcase your style. Shop now & find your perfect match! [Link]"
• •Email Subject Line (for new collection): "Art Just Dropped 🔥 Your iPhone's Next Masterpiece Awaits (from Casewise!)"