Brand Tone

Expressive & Creative, Inspiring & Artistic, Friendly & Approachable, Quality-Conscious & Protective, Trendy & Modern

Brand Values

• •Self-Expression & Individuality
• •Art & Creativity
• •Quality & Durability
• •Customer Service
• •Accessibility

Best Practices

• •Always Circle Back to "Show Your True Colours": Ensure this core message of self-expression and individuality is woven into various forms of copy, from product descriptions to social media posts.
• •Highlight Artistry and Design: Consistently mention the collaboration with artists, the quality of design printing, and the ability for customers to create their own art. Use descriptive words that evoke creativity and visual appeal.
• •Balance Expressiveness with Protection: While the artistic and customization aspects are key, always reassure customers about the quality and protective features of the cases. Words like "durable," "safe," "armoured," and "scratch-resistant" should be used where appropriate.
• •Maintain a Friendly and Helpful Voice: Reflect the stated value of "exceptional customer service" in all communications. Use an approachable, positive, and encouraging tone, especially in customer interactions and support content.
• •Be Visually Consistent: Ensure that the visuals used alongside the copy (product photography, social media imagery) align with the brand's expressive, artistic, and modern tone. The copy and visuals should reinforce each other.

Social Perception

The term "casetok" is heavily used on TikTok, often as a general descriptor for content about phone cases, making it hard to isolate perception specific to CaseTok.co. There's a general interest in unique, customizable, and protective phone cases. However, there's also some skepticism or disappointment regarding the quality versus price for *other* brands (like Casetify) that appear under the #casetok hashtag. CaseTok.co could leverage this by clearly differentiating its quality and value proposition.

Copy Examples

• •Your Style. Your Statement. Your Case. ✨ Design a phone case that’s uniquely YOU or choose from our artist-driven collections. Show Your True Colours with CaseTok.co – where art meets protection. #CaseTok #ShowYourTrueColours #CustomPhoneCase
• •Unleash your inner artist! With our custom design tool, your phone case becomes a canvas for your creativity. Upload your art, add your text, and 'Show Your True Colours.' Crafted with advanced printing for vibrant, lasting designs that won’t fade, scratch, or rub off. Plus, get the 'Armoured' upgrade for ultimate peace of mind. What will your case say about you? #MyCaseTok #PersonalizedPerfection
• •New Drop Alert! 🎨 We've partnered with incredible artists to bring you fresh designs that inspire. Each case is a masterpiece, ready to protect your tech and express your unique vibe. Discover the collection and let your phone Show Your True Colours. Link in bio! #CaseTokArt #PhoneCaseDesign #WearableArt #QualityCases
• •🎨 Show Your True Colours (and Save 15%!) Inside: New Artistic Cases!
• •Still thinking about that case? 😉 Don’t let your phone be boring! At CaseTok.co, it’s all about expressing YOU. Durable, artistic, and as unique as your fingerprint. Come back and Show Your True Colours – your perfect case is waiting! #CaseTok #UniquePhoneCases #ExpressYourself