Brand Tone

Stylish & Fashion-Forward, Playful & Vibrant, Confident & Expressive, Relatable & Engaging, Tech-Savvy & Innovative

Brand Values

• •Self-Expression & Individuality
• •Style & Design
• •Protection & Quality
• •Innovation
• •Customer Connection
• •Accessibility & Convenience
• •Inclusivity

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Document the brand's personality traits (stylish, playful, confident, etc.), approved vocabulary, no-go words/phrases, and specific tone for different platforms (e.g., more playful on TikTok, slightly more polished on email).
• •Prioritize Visual Storytelling: Ensure all visuals (photography, videography, graphics) consistently reflect the vibrant, fashionable, and high-quality nature of the brand. The imagery should scream 'Case-Mate.'
• •Embrace Platform Nuances While Maintaining Core Voice: While the core tone remains, adapt its expression for each social media channel. Use more emojis and trending audio on TikTok/Instagram Reels; maintain a helpful yet stylish tone for customer service on Twitter.
• •Infuse Personality into Every Touchpoint: From product descriptions and email campaigns to social media replies and even packaging, ensure the brand's distinct voice comes through. Avoid generic or overly corporate language.
• •Stay Current with Trends (Fashion & Social): Since 'fashion-forward' and 'trendy' are key, the copywriting must reflect current slang (appropriately), pop culture references (if aligned), and trending conversation topics to remain relevant to the target audience.

Social Perception

Generally viewed as a provider of stylish, trendy, and high-quality phone cases that offer good protection. They are popular for their unique designs, glittery and iridescent effects, and collaborations. Customers appreciate the lifetime warranty offered on many products. The brand is perceived as a leader in the market.

Copy Examples

• •✨ Stop scrolling, start sparkling! ✨ Our NEW 'Aura Glow' collection just dropped, and your phone is BEGGING for this upgrade. Unleash your inner icon with mesmerizing designs that protect as good as they look. Tap to shop the shine! #CaseMate #StyleProtected #NewCollection #PhoneFashion
• •Serve looks, not cracked screens. Our ToughLuxe™ case delivers 12ft drop protection wrapped in an obsessively chic design. Because who said tough can't be stunning? #OOTD #TechCandy
• •💅 Level Up Your Look: 20% Off Your Next Case-Mate Crush!
• •Phone drop? 🙄 We don’t know her. 😎 Watch our cases take a tumble & still look flawless. #CaseMate #DropTest #UnbreakableStyle #TikTokMadeMeBuyIt
• •Your phone is your sidekick – dress it accordingly! Case-Mate offers iconic style, serious protection, and endless ways to express yourself. Find your perfect match and turn heads. Shop now for free shipping! #CaseMateStyle #ProtectYourVibe