Brand Tone

modern, stylish, and confident

Brand Values

• •Aesthetic and Style
• •Protection and Quality
• •Modernity and Relevance

Best Practices

• •Create a Brand Voice Chart: Develop an internal document that defines the brand's personality with "We are..." and "We are not..." columns. For example: "We are: stylish, confident, minimalist. We are not: goofy, overly technical, cheap." This ensures anyone writing copy understands the boundaries.
• •Prioritize Visuals, Support with Text: The brand is visually driven. Copy should be secondary and complementary to the images. Keep captions and headlines short, punchy, and direct. Let the product be the hero.
• •Use a Consistent Lexicon: Stick to a specific set of keywords across all platforms, such as "aesthetic," "protective," "sleek," "modern," and "style." This repetition reinforces brand values.
• •Engage with a Consistent Tone: When responding to customer comments or questions on social media, maintain the cool, helpful, and direct tone. Avoid overly enthusiastic or casual responses (e.g., "OMG yaaas!") to keep the brand perception consistent.
• •Review and Audit Content Regularly: Periodically review all marketing channels website, social media, and emails to ensure the copy aligns with the established brand tone. This helps correct any deviations and keeps the messaging cohesive as the brand grows.

Social Perception

The perception is that of a niche e-commerce store specializing in trendy phone accessories, rather than a large, established brand.

Copy Examples

• •Your phone is the one accessory you never leave behind. Make it a statement. The new 'Chromatic Flow' case is now online. #CaseDog #AestheticCases #PhoneStyle
• •Style that protects. Substance that secures. The ultimate defense for your device is here. Shop Tough Cases.
• •Art isn't just for your walls. Upgrade your tech with designs that stand out. Protective, sleek, and anything but ordinary. Discover your next case at Case Dog.
• •Throwback to the future. Our new, limited-edition Y2K-inspired cases are here to bring bold, retro-futuristic style to your phone. Engineered for today's tech. Grab yours before they're gone.
• •Why hide your phone's design? Our Crystal Clear Case offers robust, military-grade drop protection without the bulk. Its anti-yellowing coating ensures it stays transparent, while the slim profile maintains your phone's sleek feel. Style and simplicity, perfected.