Brand Tone

Trendy, Casual, and Confident, using internet slang, emojis, and an informal, direct address to project authenticity and insider access.

Brand Values

• •Style as Self-Expression
• •Trend-Consciousness
• •Accessible Cool
• •Community

Best Practices

• •Stay Dialed into Your Community: Your tone is defined by your audience. Monitor comments, memes, and slang on TikTok and Instagram. Your copy should sound like it belongs in the comments section of your posts —natural and authentic to the culture.
• •Prioritize Visual Storytelling: The brand's voice is more visual than verbal. Ensure all copy supports the aesthetic. The text should be short, punchy, and confident, letting the product and the user-generated content do most of the talking.
• •Create a "Slang & Vibe" Guide: Document key phrases ("THE HARDEST CASES OUT ®"), hashtags, and the appropriate use of emojis. This ensures anyone writing for the brand can quickly adopt the correct tone and vocabulary.
• •Balance Hype with Clarity: While the tone is casual and full of hype, customer-facing communication (like the FAQ) should remain clear and direct. Use the confident tone for marketing, but switch to a straightforward and helpful tone for support to build trust.
• •Empower Your Community to Be Your Voice: Actively encourage and repost User-Generated Content (UGC). When you feature a customer's photo or video, adopt their caption's energy. This reinforces the community value and ensures your brand's voice remains genuinely connected to its customers.

Social Perception

Perceived as cool, stylish, and desirable by its target demographic of young, trend-focused consumers, primarily through social media engagement. However, there is skepticism from the broader public regarding legitimacy, product quality, and the nature of its 'artistic recreations,' leading to a mixed perception.

Copy Examples

• •Your phone is the one accessory you never leave behind. Make it a statement. Our new Chrome Hearts-inspired case just dropped. You know the drill. Link in bio. #caseblvd #phonecase #streetwear
• •Your search for the perfect case is over. Tap in. #fyp #phonecase #caseblvd #viral
• •Not Just a Case. It's Your Vibe. Protect your tech without sacrificing your style. Explore our collections and find the case that gets you. SHOP NOW
• •We see you. Here ’s what ’s next. Your style is always evolving, and so are we. We just dropped a new collection inspired by the latest runway and street trends. Since you know what's good, we're giving you first look. Peep the new drop before it goes viral. #caseblvd
• •Throw it back with our new Y2K-inspired case. All the glittery, futuristic vibes you miss, now with military-grade drop protection for your iPhone. Because your aesthetic should be iconic, but a cracked screen isn't. Style meets tough-as-nails protection. Add to cart.