Brand Tone

The predominant tone of Cascone Calzature is a blend of aspirational, professional, and passionate.

Brand Values

• •Tradition & Heritage
• •Quality & Curation
• •Customer-Centric Service
• •Modernity & Innovation

Best Practices

• •Always Blend Tradition with Modernity: In your messaging, consistently connect the brand's long history (since 1964, family-run) with what's current (new trends, modern service). This is your unique selling proposition.
• •Use "Passionate" and "Curated" Language: Frame your product selection as a careful curation driven by a passion for footwear. Use words like "discover," "story," "hand-picked," and "elegance" to elevate the shopping experience beyond a simple transaction.
• •Maintain a Consistent Tone Across Platforms: While the format may change (e.g., TikTok is more informal than the website), the core tone should not. Instagram, TikTok, and the website should all feel aspirational, professional, and passionate. The voice is the same; only the dialect changes slightly.
• •Highlight Customer Service Benefits: Always integrate your service strengths (free/fast shipping, Klarna, responsive support) into your copy, especially on social media and ads. This reinforces the brand's reliability and professionalism.
• •Tell Stories, Don't Just Sell Products: Whether it's the brand's origin story or the "story" a particular shoe can tell (e.g., for a wedding, a new job), focus on the narrative. This creates an emotional connection and makes the brand more memorable than competitors who only list features.

Social Perception

The public perceives Cascone Calzature as a reliable and fashionable footwear authority. They are seen as a trustworthy family business with deep roots in their community. Customers view them as a go-to source for trendy footwear as well as elegant and formal shoes, especially for ceremonies and bridalwear. Their active and helpful engagement on social media fosters a positive and accessible image, making customers feel heard and valued.

Copy Examples

• •From Our Family's Passion to Your Modern Style. Since 1964, we've believed that the right shoe does more than complete an outfit—it defines your step. The new collection has arrived, blending timeless quality with the trends of today. Discover your next favorite pair. Shop the future of tradition. Link in bio.
• •The Perfect Step for Your Unforgettable Moments. A ceremony is a story told in moments. Let us help you find the shoes that will carry you through yours with elegance and grace. Our curated collection for 2025 is here. Explore the Ceremony Collection.
• •POV: You found the perfect shoe store. They have tradition… the latest trends… and they ship to you in 24 hours. Your search is over. Welcome to Cascone Calzature. ✨ #shoestyle #fashionfinds #familybusiness
• •Three Generations of Style. One Step at a Time. Welcome to Cascone Calzature, where our passion for footwear, born in 1964, meets the best of modern design. Discover the New Collection.
• •A Story of Passion & Style | Inside Cascone Calzature. We're more than just a shoe store. We are the third generation of a family dedicated to finding the perfect shoe for you. This week, we're sharing our top picks that blend our heritage of quality with the styles we're excited about now. See Our Curated Picks.