Brand Tone

Authentic, Passionate, Community-Focused, Grateful, Playful, Whimsical, Quality-Driven, Trustworthy, Friendly, and Approachable

Brand Values

• •Quality & Craftsmanship
• •Support for Local & Family Farms
• •Natural & Real Ingredients
• •Customer Satisfaction & Connection
• •Tradition & Simplicity
• •Growth & Adaptation

Best Practices

• •Emphasize "Real" and "Quality": Consistently use words like "real," "authentic," "small-batch," "high-quality cream," and "family farms" to reinforce the core values.
• •Maintain a Grateful & Community-Oriented Voice: Regularly express appreciation for customers and highlight the support for local dairy farms. This builds a loyal following.
• •Keep it Approachable and Friendly: Use warm, inviting language. Share stories about the creamery's origins or the people behind the butter to create a personal connection.
• •Showcase the "Deliciously Playful" Side (When Appropriate): While quality is key, don't be afraid to inject a bit of fun, especially when describing flavored butters or engaging on social media. This aligns with the "whimsical personality" noted in their packaging.
• •Focus on Sensory Language: Use descriptive words that evoke the taste, texture, and richness of the products (e.g., "creamy," "rich," "flavorful," "melts beautifully") to make the copy more enticing.

Social Perception

Highly Positive, Supportive of Local Business, Associated with Deliciousness & Indulgence, Trustworthy & High Quality, Friendly & Good Service

Copy Examples

• •From our Maine kitchen to yours, taste the difference that real, slow-churned butter makes. Casco Bay Creamery: Simply the best, because we believe in good food, made right.
• •It all started with a simple mission: bring back deliciously playful, old-fashioned butter. Crafted in small batches with cream from local family farms, every pat is packed with flavor and love. #RealButter #SupportLocalFarms
• •Elevate your everyday meals! Whether it's slathered on warm toast or melting into your favorite recipe, Casco Bay Creamery's rich, creamy butter turns simple moments into something special. What are you making today?
• •We're more than just butter makers; we're a family dedicated to supporting our community's dairy farms and bringing you the freshest, most flavorful creamery products. Thank you for welcoming us to your table.
• •Discover your new favorite! With a range of amazing flavors, from classic sea salted to adventurous garlic & herb, Casco Bay Creamery has a butter for every palate. What will you try next?