Brand Tone

Elegant & Sophisticated, Passionate & Authentic, Welcoming & Engaging, Nature-Connected & Respectful

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Respect for Nature
• •Authenticity & Terroir
• •Exclusivity & Unique Experiences
• •Passion & Personal Connection
• •Community & Sharing

Best Practices

• •Emphasize Sensory Language: Use vivid descriptions that evoke the taste, aroma, and visual beauty of the wines, the Langhe landscape, and the winery experiences. Words like "sun-drenched," "aromatic," "velvety," "crisp," "panoramic" will enhance the elegant and experiential tone.
• •Highlight Authenticity and Terroir: Consistently refer to the "Alta Langa," the specific grape varietals, the organic practices, and the idea of the wine being a "true expression" of the land. This reinforces the values of authenticity and quality.
• •Incorporate the "Story": Weave in elements of the family passion, the dream behind the winery, and the personal connection to the land. This adds warmth and relatability to the sophisticated image.
• •Maintain an Elegant and Refined Voice: Even when being welcoming, the language should remain polished and articulate. Avoid overly casual slang or colloquialisms. Focus on clarity, sophistication, and a touch of romance.
• •Balance Exclusivity with Invitation: While conveying the special and "exclusive" nature of the winery and its offerings, always extend a clear and warm invitation to visit, taste, and experience. The tone should make people feel that they are being invited into a special world.

Social Perception

High-Quality Niche Producer, Destination for Authentic Experiences, Passionate & Knowledgeable Owners, Architecturally Significant & Eco-Conscious, Aspirational yet Approachable

Copy Examples

• •Headline: Discover the Soul of Alta Langa. Taste Cascina Elena. Body: More than just wine, it's a story whispered by the vineyard, captured in every bottle. Experience our organic, artisanal wines and the breathtaking beauty of our exclusive Langhe estate. Book your tasting journey today. Call to Action: Explore Our Wines.
• •Headline: Sip Sustainably. Indulge Exquisitely. Body: At Cascina Elena, passion for the land meets the art of winemaking. Our eco-conscious winery and organic vineyards produce wines of authentic character and exceptional quality. Taste the difference dedication makes. Call to Action: Learn About Our Sustainability.
• •Headline: Your Langhe Escape Awaits. Body: Imagine: rolling vineyards, the aroma of true Italian terroir, and a glass of perfectly crafted Nebbiolo in hand. Cascina Elena offers exclusive wine experiences that delight the senses and nourish the soul. From vineyard tours to curated tastings, create unforgettable memories. Call to Action: Plan Your Visit.
• •Headline: The Art of Authentic Wine. From Our Family to Yours. Body: Each bottle from Cascina Elena is a testament to our family's dedication and the unique spirit of Alta Langa. We craft our wines with minimal intervention, letting the pure expression of our organic grapes shine. Call to Action: Shop Our Collection.
• •Headline: Beyond the Bottle: Experience Vinaccia at Cascina Elena. Body: Join us for "Vinaccia" – a celebration of wine, music, art, and culture in the heart of our stunning estate. Immerse yourself in the vibrant spirit of the Langhe with unique events that engage all the senses. Call to Action: See Upcoming Events.