Brand Tone

Thoughtful, helpful, approachable, friendly, personal, professional, service-oriented, relatable, and occasionally cheeky.

Brand Values

• •Thoughtfulness
• •Simplicity & Convenience
• •Quality & Curation
• •Personalization & Connection

Best Practices

• •Lead with "Thoughtful" and "Simple": Every piece of copy, from social media captions to product descriptions, should reinforce the core promise of making gifting both meaningful and easy. Use words like "curated," "hand-selected," "thoughtful," "simple," and "elevated" consistently.
• •Maintain a Personal, Approachable Voice: Continue to incorporate the owner's voice ("xo, Kristy") where appropriate. Use "you" and "we" to create a direct conversation with the customer. Keep the language warm and friendly, avoiding overly corporate or sterile phrasing.
• •Focus on the Gifting Experience, Not Just the Product: The copy should sell the solution and the feeling, not just the items in the box. Frame the products in terms of the occasion, the recipient's reaction, and the giver's relief and pride. For example, instead of "This box has a candle," write "Give the gift of a quiet moment with this calming lavender candle."
• •Balance Lifestyle with Call-to-Action: While the tone is friendly, the goal is still to drive sales. Each piece of content should have a clear purpose, whether it's to "Shop the Collection," "Build a Box," or "Get a Custom Quote." Pair the warm, lifestyle-oriented messaging with clear and direct calls-to-action.
• •Be Empathetic in Your Messaging: CASCATA provides gifts for a wide range of human experiences, including difficult ones like illness. When writing for these sensitive occasions, ensure the copy is gentle, supportive, and empathetic, reinforcing the brand's value of genuine care and connection.

Social Perception

CASCATA is perceived as a reliable and high-quality provider of beautiful, curated gifts. It is seen as a trusted local resource for special occasions, offering a sophisticated and personalized gifting solution without the hassle. The owner's personal involvement significantly contributes to this positive perception, making the brand feel like a personal service.

Copy Examples

• •Your perfect gift doesn't exist? Create it. You know them best. Now you can build a gift that's as unique as they are. Our 'Build Your Own Box' feature lets you hand-select the perfect items to make them feel truly seen. Start with a box, fill it with love (and goodies), and we'll handle the beautiful packaging and handwritten note. Gifting, simplified.
• •Elevate Your Client Gifting. Move beyond the standard fruit basket. Our bespoke corporate gifting service helps you create memorable, sophisticated boxes that reflect your brand's quality and thoughtfulness. From client closings to holiday thank-yous, we make the process seamless and the impression lasting. Let's create something together.
• •For Every 'I Do' Crew. From bridesmaid proposals to wedding welcome boxes, celebrate your most important people with a thoughtfully curated gift. Choose from our pre-made collections or customize a box to perfectly match your wedding style. It’s one less thing on your list, and a beautiful way to say thank you.
• •A little reminder to just... breathe. Life gets busy. Our 'Self-Care Package' is a gentle nudge to pause and recharge. Filled with soothing bath salts, calming candles, and nourishing lotions, it's the perfect gift for a friend who needs a break, or a treat for yourself. Because you deserve it.
• •The Sweetest Welcome. Celebrate the newest arrival with a box of thoughtful treasures for both mom and baby. We've curated the softest swaddles, gentlest balms, and a little something special just for her. It’s a warm, loving embrace, all beautifully boxed and ready to gift.