Brand Tone

Adventurous and Inspirational, Passionate and Authentic, Quality-focused and Functional, Approachable and Community-Oriented, Modern and Stylish

Brand Values

• •Adventure and Exploration
• •Versatility and Multi-functionality
• •Quality and Durability
• •Connection with Nature
• •Sustainability (Emerging)
• •Passion for the Outdoors

Best Practices

• •Embrace Storytelling: Share the inspiration behind designs, the adventures that test your products, and the connection to your Trentino roots. Let every piece of copy tell a part of the Cascada adventure story.
• •Use Evocative, Sensory Language: Appeal to the feeling of being outdoors. Use words that describe the sights, sounds, and sensations of adventure, exploration, and nature.
• •Highlight Versatility and Multi-Functionality: Consistently remind customers that Cascada products are not limited to one activity but are designed for a broader outdoor lifestyle.
• •Maintain an Authentic Voice: Speak from a place of genuine passion for cycling and the outdoors. Avoid overly corporate or generic marketing language. Let the founders' passion shine through.
• •Visually Align Copy: Ensure that the adventurous and natural aesthetic of the products and brand imagery is reflected in the tone and style of the text. The words should match the visuals.

Social Perception

Positive for Design and Quality, Appreciation for Versatility, Seen as a Newer, Promising Brand, Premium but Fair Pricing, Strong Identity

Copy Examples

• •Headline: Beyond the Trailhead. Your Adventure Awaits. Body: Cascada gear isn't just made for the ride, it's crafted for the entire journey. Discover durable, versatile apparel that takes you from mountain peaks to city streets, all while echoing the call of the wild. Live the search.
• •Headline: Engineered in Trentino. Proven by Nature. Body: Every stitch, every fabric, every design is born from our daily adventures in the Italian Alps. Cascada delivers premium, field-tested apparel so you can focus on the horizon, not your gear. Explore without limits.
• •Headline: More Than Apparel. It's a Mindset. Body: "Living for the ongoing search of unknown lands" is more than our motto—it's woven into everything we create. Embrace the elements with Cascada, and find your own path to discovery. What's your next Cascada moment?
• •Headline: Built to Roam. Designed to Inspire. Body: From gravel grinds to campfire nights, Cascada apparel moves with you. Experience the perfect blend of technical performance and authentic outdoor style, inspired by the untamed beauty that surrounds us. Your story is out there.
• •Headline: The Wild Calls. We Made Sure You're Ready. Body: Don't let your gear hold you back. Cascada provides high-quality, multi-functional clothing that’s as resilient as your spirit. Pack light, explore far, and let the adventure unfold.