Brand Tone

Passionate, Authentic, Warm & Friendly, Expert & Trustworthy, Joyful & Generous, Slightly Humorous/Playful

Brand Values

• •Authenticity
• •Quality
• •Family
• •Tradition
• •Passion
• •Generosity & Sharing
• •Traceability & Connection to Producers

Best Practices

• •Embrace Simone Zanoni's Voice (but adapt for the Casa Zanoni brand): While Simone's personal channels are very direct, Casa Zanoni's voice should be inspired by his passion and authenticity but maintain a slightly more curated and consistently warm, inviting tone for the brand itself. The core is the love for Italian food and family.
• •Focus on Storytelling: Share the stories behind the products, the producers, and the Italian traditions. Connect emotionally with the audience by painting a picture of the Italian lifestyle.
• •Use Sensory Language: Describe the taste, aroma, and texture of the food. Make the audience imagine they are in Italy, experiencing the products firsthand. Use words like "sun-ripened," "slow-simmered," "fragrant," "velvety."
• •Maintain a Warm and Inclusive Dialogue: Address customers and followers as part of the "Casa Zanoni family." Encourage interaction and make them feel valued and connected to the brand's passion.
• •Ensure Visual and Textual Cohesion: The images and videos used should always align with the warm, authentic, and high-quality tone of the copy. From rustic charm to appetizing close-ups, visuals must reinforce the brand message.

Social Perception

Casa Zanoni is largely perceived as a premium, trustworthy source for authentic Italian delicatessen products. The brand is strongly associated with Chef Simone Zanoni, and his personal credibility and charisma significantly boost its appeal. Customers view it as an extension of Chef Zanoni's culinary expertise and passion. There's an appreciation for the focus on quality ingredients and traditional Italian flavors. The brand evokes feelings of warmth, family, and the joy of Italian cuisine. It is seen as more than just a shop; it's an invitation into a lifestyle centered around good food and shared moments.

Copy Examples

• •Taste the heart of Italy. Our [Product Name] sauce is slow-simmered with sun-ripened tomatoes and a touch of Mamma's love, just like Chef Simone Zanoni remembers. Bring authentic Italian joy to your table tonight.
• •Casa Zanoni isn't just a store, it's a piece of our home. Chef Simone Zanoni handpicks every product, searching for the true taste of his childhood and the quality his Mamma would approve. Welcome to the family.
• •What Italian dish makes you dream? Share your favorites below! 👇 At Casa Zanoni, we bring those dreams to your kitchen with the finest ingredients, curated by Chef Simone Zanoni. #ItalianFood #CasaZanoni #SimoneZanoni
• •Elevate your everyday. A drizzle of Casa Zanoni's [Olive Oil Name] transforms simple ingredients into a masterpiece. Sourced from ancient groves, chosen by Chef Simone Zanoni for its unparalleled flavor. Experience the difference quality makes.
• •This season, gather them around the table with the authentic flavors of Italy. From our family to yours, Casa Zanoni and Chef Simone Zanoni wish you moments filled with joy, laughter, and delicious food. Discover our curated holiday selections.