Brand Tone

Elegant, Sophisticated, Established, Trustworthy, Customer-Centric, Helpful, Aspirational, Quality-Focused, Professional

Brand Values

• •Quality
• •Authenticity
• •Customer Service/Satisfaction
• •Design & Style
• •Heritage
• •Accessibility (within luxury)
• •Environmental Responsibility (emerging)
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand voice (e.g., Elegant, Trustworthy, Aspirational, Helpful) with do's and don'ts and specific vocabulary examples. Share this with anyone creating content.
• •Focus on "Elegant & Evocative" Language: Use descriptive and sophisticated language that highlights the beauty, craftsmanship, and quality of the furniture. Words like "curated," "artisanal," "timeless," "bespoke," "refined," and "luxurious" can reinforce the brand.
• •Emphasize Heritage and Expertise: Weave in the brand's long history (since 1972) and family-run aspect to build trust and convey experience. Highlight the expertise of design consultants.
• •Show, Don't Just Tell, Quality: Instead of simply saying "high quality," describe the materials, the origin (e.g., "fine Italian leather," "solid North American cherry wood"), or the design details that signify quality.
• •Maintain Visual Consistency with Tone: Ensure that the copywriting is always paired with high-quality, elegant imagery and a sophisticated design aesthetic across all platforms, from the website to social media posts and email marketing. The visual and textual elements should reinforce each other.

Social Perception

Respected Retailer, Provider of Quality & Luxury, Good Customer Experience, Aspirational Brand, Traditional yet Evolving

Copy Examples

• •Headline: Discover the Art of Living. Explore Casavogue. Body: For over 50 years, Casavogue has curated exceptional Italian and designer furniture for Montreal homes. Transform your space with pieces that speak to timeless elegance and unparalleled quality. Visit our showroom and let our experts guide you. Call to Action: Explore Our Collections.
• •Headline: Where Design Meets Desire. Body: Your home is a statement. Casavogue offers an exclusive selection of luxurious sofas, dining sets, and bedroom suites that blend sophisticated design with lasting comfort. Indulge in craftsmanship that inspires. Call to Action: Find Your Inspiration.
• •Headline: Heritage Quality, Modern Luxury. Since 1972. Body: Experience the Casavogue difference – a legacy of passion for fine furniture, offering authentic Italian designs and contemporary masterpieces. We bring you enduring style at fair prices. Call to Action: Learn Our Story.
• •Social Media Post (Instagram - with an image of a stunning living room): Elegance is an attitude. ✨ Create a sanctuary of style with our latest collection, featuring the finest materials and craftsmanship. From statement sofas to artful accents, discover pieces that define luxury living. #CasavogueMTL #LuxuryFurniture #MontrealDesign #HomeInspo #InteriorDesign Call to Action (in bio link): Shop the Look.
• •Promotional Email Headline: An Invitation to Elevate Your Home. Body: Dear [Customer Name], At Casavogue, we believe your home should be a masterpiece. For a limited time, enjoy [specific offer, e.g., complimentary design consultation / special pricing on select Italian collections]. Discover furniture that’s not just made, but artfully crafted. Call to Action: Claim Your Offer / Visit Us This Week.