Brand Tone

Sophisticated, Trustworthy, and Aspirational, with an underlying current of approachable expertise.

Brand Values

• •Quality
• •Design Excellence
• •Heritage & Experience
• •Customer Satisfaction
• •Modernity & Style
• •Local Identity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., sophisticated, knowledgeable, aspirational, approachable), personality traits, preferred vocabulary (and words to avoid), and grammatical style. Share this with everyone who creates content.
• •Understand Your Audience: Tailor the sophistication and aspiration to resonate with the target demographic (homeowners, design enthusiasts, those investing in quality). The language should feel elevated yet understandable.
• •Focus on Benefits & Emotion: Instead of just listing features (e.g., "solid wood frame"), explain the benefit ("Invest in enduring quality with a solid wood frame built for generations of memories"). Connect with the aspiration of a beautiful, comfortable home.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or an email newsletter, the core tone should be recognizable. Adapt the formality slightly for the channel, but the essence remains.
• •Train & Review: Ensure all copywriters and marketing team members are trained on the brand voice. Implement a review process for new copy to check for consistency before it goes live, especially in the initial stages of defining or refining the tone.

Social Perception

Casavogue is likely perceived as a reputable, long-standing Montreal-based furniture retailer specializing in contemporary and modern styles. Customers probably see it as a destination for higher-quality, design-led furniture and for those seeking design assistance. The "family business" aspect might contribute to a perception of personalized service and trustworthiness. Their price point (medium to high-end) means they are likely perceived as an investment purchase rather than fast furniture. The active and polished social media presence contributes to a perception of being current and engaged with modern trends.

Copy Examples

• •Headline: Elevate Your Everyday. Body: For over 50 years, Casavogue has brought discerning style and enduring quality to Quebec homes. Discover contemporary furniture that speaks to your aspirations. Visit our Montreal showroom or explore collections online.
• •Headline: Design Your Dream Space, Effortlessly. Body: More than just furniture, we offer vision. Our expert design consultants at Casavogue are passionate about transforming houses into homes. Book your complimentary consultation and let's create something beautiful together.
• •Headline: The Art of Contemporary Living. Curated by Casavogue. Body: Discover our latest arrivals – a symphony of form, function, and fine materials. From statement sofas to elegant dining sets, find pieces that define your unique style. Experience the Casavogue difference.
• •Headline: Rooted in Quebec. Inspired by the World. Body: As a family-owned Quebec company since 1972, Casavogue blends local understanding with global design trends. Invest in timeless pieces that will be cherished for generations. Quality you can trust, style you'll love.
• •Headline: Your Vision, Our Expertise. Body: Looking for that perfect piece to complete your room? Or perhaps a full home transformation? At Casavogue, our team is dedicated to helping you find exceptional contemporary furniture and decor that reflects your personality and lifestyle. Explore the possibilities.