Brand Tone

friendly, aspirational, and helpful

Brand Values

• •Accessibility
• •Style Empowerment
• •Value for Money
• •Customer Trust

Best Practices

• •Lead with a Solution: Frame copy around how the product solves a style problem or fulfills a need (e.g., "The perfect boot for all-day comfort," "The dress that takes you anywhere"). This aligns with the "helpful" aspect of the brand's tone.
• •Use an Encouraging and Empowering Voice: Employ words and phrases that build confidence. Use language like "Elevate your look," "Express your style," and "Feel powerful in..." to connect with the aspirational value of the brand.
• •Maintain a Friendly & Approachable Persona: Write as if you are a stylish and knowledgeable friend. Use emojis appropriately on social media (✨, 💖, 👇) to add warmth and personality, and engage with comments and questions in a personal, non-generic way.
• •Keep it Clear and Simple: Uphold the brand's promise to "simplify online fashion" by using clear, concise language. Avoid overly technical fashion jargon. Product descriptions should be straightforward, focusing on fit, feel, and styling potential.
• •Ensure Visual and Textual Consistency: The clean, modern, and aspirational look of the photos and videos should be matched by the copy. The text should be as polished and stylish as the visuals. This harmony across all platforms builds a strong, recognizable brand identity.

Social Perception

The public and customer perception of Casa Vitrine appears positive among its target audience. It is seen as a reliable source for trendy and affordable women's footwear and clothing. Customers appreciate the fast shipping and the perceived quality of the items. The active and trend-aware social media presence positions it as a current and relevant brand for style-conscious consumers in Brazil.

Copy Examples

• •Step into your power. ✨ Our new block-heel sandals have arrived to take you from desk to dinner in perfect style. Effortless, versatile, and oh-so-comfortable. Find your new favorite pair on casavitrine.com. #CasaVitrine #EstiloComConforto #ModaFeminina
• •Don't let your style hibernate this season! 🍂 Discover the boots that are turning heads. At Casa Vitrine, we simplify online fashion so you can find your perfect match without the hassle. Fast shipping and easy returns. Shop now!
• •Your wardrobe's new best friend! Our Wide Leg pants are a whole mood. Which look is your favorite? 1, 2, or 3? 👇 #StyleHack #WideLegPants #LookDoDia #CasaVitrine
• •Hi [Customer Name], ready to feel inspired? This week, we're all about effortless elegance. From sleek scarpins that mean business to casual sneakers perfect for the weekend, we believe style should be simple. Discover looks that make you feel like the best version of you. P.S. Did you see our new blog post on matching shoes with the perfect skirt?
• •Your Style, Simplified. Discover curated fashion that fits your life. Free first exchange on all orders. Welcome to your favorite fashion showcase.