Brand Tone

Authentic & Traditional, Warm & Welcoming, Evocative & Picturesque, Relaxed & Tranquil, Slightly Rustic & Charming

Brand Values

• •Authenticity: Offering a true taste of Corsican life and heritage.
• •Hospitality: Ensuring guests feel welcome, comfortable, and well-cared for.
• •Nature & Beauty: Celebrating and preserving the stunning natural environment of Corsica.
• •Tradition & Heritage: Respecting and showcasing the history and culture of the island and the property itself.
• •Relaxation & Well-being: Providing a sanctuary for guests to escape and rejuvenate.
• •Quality & Comfort: Offering well-maintained, comfortable, and aesthetically pleasing accommodations.

Best Practices

• •Embrace Storytelling: Weave narratives around the history of the houses, the local area, or potential guest experiences. Use descriptive language that appeals to the senses (sight, sound, smell).
• •Use Warm & Authentic Language: Avoid overly corporate or generic phrasing. Opt for words like "charming," "genuine," "sun-kissed," "heartfelt," "traditional," "serene." Keep the tone friendly and approachable.
• •Highlight the "Why": Go beyond describing features (e.g., "pool") to explain the benefit or experience ("your private oasis to cool off under the Corsican sun"). Connect with the emotional reasons people travel to Corsica (escape, beauty, authenticity).
• •Visual-Verbal Harmony: Ensure the copy complements the stunning visuals used on the website and social media. If the image is of a peaceful garden, the copy should evoke tranquility, not high adventure (unless that's the specific angle for that post).
• •Be Consistent Across Platforms: Whether it's a website description, an Instagram caption, or a Facebook post, the underlying tone and values should remain consistent, reinforcing the brand identity at every touchpoint.

Social Perception

The brand is generally perceived as offering high-quality, authentic, and charming holiday accommodations in beautiful Corsican settings. Customers and followers appreciate the aesthetic, the connection to nature, and the promise of a peaceful, genuine Corsican experience. It's seen as a desirable destination for those seeking to escape mass tourism and connect with the local culture and environment. The visual identity (photos, website design) strongly contributes to a positive and aspirational perception.

Copy Examples

• •Headline: Step into Corsican Time. Body: "At Casa Vecchia Corsa, ancient stone walls whisper tales of the island's heart. Discover authentic charm, sun-drenched terraces, and the scent of the maquis. Your timeless Corsican escape awaits."
• •Headline: Unwind. Unplug. Reconnect. Body: "Leave the everyday behind and find your sanctuary at Casa Vecchia Corsa. Nestled in nature's embrace, our homes offer serene views, starlit nights, and the gentle rhythm of island life. Breathe deep, you're in Corsica."
• •Headline: More Than a Stay, It's a Corsican Welcome. Body: "Experience the warmth of true Corsican hospitality. From cozy interiors to personalized tips for exploring hidden gems, Casa Vecchia Corsa is your home away from home on the Isle of Beauty."
• •Headline: Your Private Paradise in the Heart of Corsica. Body: "Imagine: lazy mornings by your private pool, afternoons exploring wild beaches, and evenings savouring local flavours. Casa Vecchia Corsa offers the perfect blend of seclusion and adventure."
• •Headline: Collect Moments, Not Things. Body: "Create memories that last a lifetime at Casa Vecchia Corsa. Explore rugged mountains, dive into turquoise waters, and immerse yourself in the vibrant culture of Corsica. Book your unforgettable journey today."